Mountain Mike's Pizza Operator Signs 9-Store Juice It Up! Deal

Mountain Mike’s Pizza multi-unit franchisee Boby Singh has signed a nine-store franchise development deal with Juice It Up! for locations to be opened in California. Singh’s agreement will see him bringing Juice It Up locations to new markets in the northern part of the state. The Napa County entrepreneur has exclusive rights to develop Juice It Up! in Sacramento, Santa Maria, Vacaville, Napa, Vallejo, and Fairfield. His first location is expected to open in Santa Maria this summer.

“I own and operate many successful Mountain Mike’s Pizza locations throughout Northern California, and when it became time for me to diversify my franchise portfolio with another best-in-class brand, I didn’t have to look far to see that Juice It Up! was the clear choice given my many positive experiences with the brand’s ownership team,” said Singh. “Considering the rising popularity of the smoothie and juice industry, I am eager to introduce Juice It Up! to new guests and I am proud to contribute to Juice It Up!’s growing footprint in the northern half of the state.” 

Singh is a longtime Mountain Mike’s Pizza franchisee with two locations in Santa Maria and another in Vallejo. This marks the first time the current Mountain Mike’s Pizza/Juice It Up! ownership team has seen a franchisee invest in both brands. Mountain Mike’s and Juice It Up! have operated under the same ownership since 2018.