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FOR IMMEDIATE RELEASE
Nation's franchise recruitment leader unveils first publication to target multi-unit franchisees
San Jose, CA - Franchise UPDATE, an industry-leading information resource that educates the franchise community through publications, conventions and research, today announced the launch of Area Developer magazine, a four-color, high-gloss quarterly publication offering business solutions for multi-unit and multi-brand franchisees.
Area Developer targets the largest 10,000 multi-unit and multi-brand franchise owners and operators in the U.S. The publication's editorial focus includes real estate, finance, legal, best practices, sales, human resources, technology, growth strategies, exit strategies, incentives and management structure. Each of the magazine's quarterly issues will also provide case studies, CEO profiles, industry statistics and trend pieces written by contributing writers from across the country.
"Franchise UPDATE is thrilled to launch the first vehicle to address the unique issues faced by entrepreneurs who are building an organization with multiple units and brands," said Therese Thilgen, president and chief content officer of Franchise UPDATE, further noting that the needs of multi-unit franchisees are vastly different from those of a single operator. "This magazine delivers vital information and business solutions to help 'area developers' make informed decisions to strengthen franchise systems, grow their brands and achieve their business objectives."
The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.