New Report Examines Trends in the Bakery and Coffee Cafe Segments

New Report Examines Trends in the Bakery and Coffee Cafe Segments

There's growth potential in the bakery and coffee cafe segments, says a new report by Technomic, but those brands must adapt to shifting consumer behavior.

The 2018 Bakery & Coffee Cafe Consumer Trend Report finds that health trends are leading consumers toward better-for-you items, such as soups and salads. Consumers are pushing back from sugary treats and drinks commonly associated with bakeries and cafes. Likewise, a shift toward more off-premise occasions can benefit cafes with a grab-and-go focus as well as those that offer delivery service.

"Despite some recent headwinds caused by increased competition and shifting consumer demands, bakery and coffee cafes are still well-positioned for growth," explains Charles Winship, senior research analyst at Technomic. "However, cafes must be willing to evolve with a growing emphasis on functional offerings, new technology that enhances convenience, and operational flexibility to satisfy consumers' various need states."

Key findings in the report:

  • 25% of consumers visit bakery cafes at least once a week and 35% visit coffee cafes at least once a week
  • 54% of bakery-cafe consumers visit these locations more so for their food or a specific food product, while 25% visit more so for their beverages or a particular beverage
  • 44% of coffee cafe consumers say they are loyal to a specific cafe because it serves their preferred coffee

The findings in the 2018 Bakery & Coffee Cafe Consumer Trend Report come from more than 1,000 consumer responses, as well as menu and industry data from the Ignite database.

Published: September 25th, 2018

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