Survey Finds Consumer Sentiment On The Decline
Share Your Experience60-Second Anonymous Survey

Survey Finds Consumer Sentiment On The Decline

Survey Finds Consumer Sentiment On The Decline

The Delta variant of Covid-19 and the associated rise in infections has spooked Americans. Consumer confidence took a dive in August dropping below where it was in April 2020 when the first Covid-19 outbreak halted the US economy, according to a new study from the University of Michigan.

The University of Michigan’s preliminary sentiment index fell by 13.5% from July to a level that was just below the April 2020 low of 71.8. Over the past five decades, the index has only recorded larger losses six other times.

"There is little doubt that the pandemic's resurgence due to the Delta variant has been met with a mixture of reason and emotion," said Richard Curtin, the survey’s chief economist. "Consumers have correctly reasoned that the economy's performance will be diminished over the next several months, but the extraordinary surge in negative economic assessments also reflects an emotional response, mainly from dashed hopes that the pandemic would soon end."

Published: August 24th, 2021

Share this Feature

MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT

Recommended Reading:

MY SALON Suite
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

MassageLuXe
ADVERTISE SPONSORED CONTENT
Multi-Unit Franchising Conference
Conferences
Caesar's Forum, Las Vegas
APR 27-30TH, 2027

A category-leading luxury pet care franchise built for multi-unit growth, combining a premium guest experience with strong unit economics and...
Cash Required:
$1,500,000
Request Info
Demand for The Bar Method continues to grow as more people discover the benefits of a barre-based workout and feel the empowerment after each...
Cash Required:
$150,000
Request Info

Share This Page
Content Preferences
Add Franchising.com

Subscribe to our Newsletters