Two Days of Valuable Education and Networking Opportunities

57 Brands with System-Wide Sales of More Than $11 Billion Represented at First Annual Franchise Consumer Marketing Conference

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SAN JOSE, Calif., June 27, 2011- Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference. The conference was produced by Franchise Update magazine, one of the publications from FUMG.

"The response we've received has been overwhelmingly positive," said Therese Thilgen, CEO of FUMG. "The attendance and participation for all components of the conference - general sessions, business solutions roundtables and breakout tracks - were active and engaging. This is the only conference exclusively focused on franchise consumer marketing, and we are already getting inquiries about next year's event."

This first-ever industry event was held June 14-15 at the Omni Hotel in San Francisco. Franchise marketing executives had the opportunity to meet with leading industry experts, engage with peers, and discover new strategies to reach consumers and maintain brand growth. The networking area provided the ideal venue for meeting new industry partners and suppliers, from social media experts to agencies, and mobile marketing leaders to technology innovators.

"We also want to thank our advisory board members, composed of franchise marketing executives in the food, service and retail sectors, who were instrumental in shaping the agenda," said Steve Olson, president of FUMG. "Their input and guidance were key in presenting an engaging, relevant event."

To view photos from the Franchise Consumer Marketing Conference click here: http://www.flickr.com/photos/64385039@N07/sets/72157627026756202.

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.

Published: June 27th, 2011

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