Use Succession Planning to Capitalize on Opportunities
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Use Succession Planning to Capitalize on Opportunities

Use Succession Planning to Capitalize on Opportunities

The multi-unit franchising industry has been steadily growing over the past few years, and for a good reason. Entrepreneurs are recognizing the potential for success in owning and operating multiple franchises, and this business model is quickly carving out its own niche in the business world.

Unlike more traditional industries such as manufacturing, oil and gas, or the car business, multi-unit franchising offers a unique set of opportunities for entrepreneurs. With the right financial, operational, and marketing strategies, multi-unit franchising is a viable, creative, and profitable business model. However, many franchisees overlook an essential element to running a successful multi-unit franchise: succession planning. Though succession planning has gotten a bad rap in the past because many assume it only addresses estate planning and preparing for exit or retirement, it is really the secret sauce to building long-term sustainable businesses. An effective succession plan can help entrepreneurs reach their long-term goals, while allowing their businesses to thrive in the future.

Succession planning involves creating strategies to address the possible, probable, and potential issues impacting achievement of business goals. In some ways, it is like scenario planning because the process creates strategies to ensure that the business can survive any issues that may arise, such as franchisor public relations disasters, economic downturns, and on the flipside, how to capitalize on opportunities created by changing environments.

Succession planning also helps to ensure that the business remains competitive and viable, even if consumer behaviors change, key leaders leave, or the owners want to focus their time on something else. It can also help franchisees develop talent bench strength and identify potential successors to support growth strategies. By taking the time to imagine the future of the business and develop strategies to support the vision, multi-unit franchisees can ensure the long-term success of their business and make sure that it is well-positioned to face challenges that may arise.

Ultimately, succession planning is a key part of any business venture, and it can be particularly beneficial for multi-unit franchisees. It can help to ensure the long-term success of the business and make sure that it is well-positioned to face challenges and capitalize on opportunities that may arise.

Kendall Rawls knows and understands the challenges that impact the success of a family-owned business.  Her unique perspective comes not only from their educational background; but, more importantly, from her experience as a second-generation family member employee of The Rawls Group - Business Succession Planners.  For more information, visit rawlsgroup.com or email info@rawlsgroup.com.

Published: February 27th, 2023

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