Type "franchise" into Google and you’ll get nearly 200 million hits (June 2017) -- a number that keeps growing every year. So what are the best sources? Which can you can trust to provide you with the information you want? Which ones should you avoid?
To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
Unfortunately, many franchisors flounder in direct-response recruitment advertising. Typically, their development efforts focus on improving their sales and media sources, with minimal attention paid to increasing ad performance.
It's no secret that the father's career path is no longer being repeated by the son (or daughter). Nor was it so long ago that folks graduated from college, signed on with a company, and spent the next 40 years toiling in the same office.
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