Goldfish Swim School Franchising, LLC Franchise Overview

About Goldfish Swim School Franchising, LLC

Goldfish Swim School is a learn-to-swim facility for kids ages 4 months to 12 years. We use our holistic philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment.

Franchise History

The Goldfish Experience was born when Co-Founder Jenny McCuiston realized the demand for quality swim instruction after teaching swim lessons at a local swim club in the summer of 2000. She became increasingly busy with customers, and her business grew steadily throughout the summer. In the summer of 2004, Jenny decided to teach swim lessons at a nearby country club. Jenny, again, realized the great need for quality swim instruction as she regularly accumulated a waiting list and her clientele grew to record-breaking numbers for the club by summer’s end.

So, with the help of her husband Chris, Co-Founder of Goldfish Swim School, she began researching the swim industry in late 2004. They traveled the country, learning from other swim school owners at several swim school conferences before beginning the two-year development of their business plan. In early 2005, Jenny created the systems that Goldfish still uses and improves upon to this day, and it was also at that time that she and Chris dreamt up their rustic beach house decor, all from the kitchen of their home.

Chris and Jenny opened Goldfish Swim School in Birmingham, Michigan on March 20, 2006.