Q2 | 2015

Great People, Great Brands!

Virtual Issue

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FEATURE

At Your Service!: Mike Bidwell leads The Dwyer Group Into the Future

Millennials Value Value

Hotdogging It: Wienerschnitzel's New CMO comes Well-Prepared

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Franchise Lending Outlook

The banking industry is increasing its conventional business lending activity. Since the recession, banks have focused on lower-risk businesses, which translates into larger businesses with good track records.

Darrell Johnson

Homage to Heritage: Pollo Campero Rebrands for the 21st Century

Rebranding a major chain is never easy, but when your brand's historic roots run deep, there is even more on the line.

Tim Pulido

CMO Roundtable: Building An All-Encompassing Marketing Department

Hiring the right team is absolutely the most important element of getting the results you want.

Franchise Update

Power Up!: Batteries Plus Bulbs Chases $1 billion In Sales

Russ Reynolds' leadership has helped Batteries Plus Bulbs push boundaries and create enhancements that not only are keeping the brand relevant, but also are expanding its product and service offerings and creating sustainable growth.

Kerry Pipes

Franchise Lending Outlook: SBA Lending will Continue to be Important

Darrell Johnson

Who's Your CXO?: Ensuring your Customers are Treated Right

Over the past several years, one of the most often-discussed topics continues to be: Who is in charge of your brand's customer?

John DiJulius

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Sell Your Marketing Skills!: Candidates Buy your Marketing Expertise

Many of us have been in the franchise industry longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.

Jim Bender

Overseas Training Tips: International Staffing can be Very Different

One of the largest challenges in franchise development is finding and keeping the right people in the right places, from the top of the franchisor office to the front-line employees at each franchised location.

William Edwards