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CMO aims to deeply understand customer segments to build awareness and drive traffic
  • Kerry Pipes
  • 2,708 Reads 4 Shares
Social media can help with investment research but be wary of the information you find
  • Carol Schleif
  • 2,891 Reads 14 Shares
Many service brand franchisees operate in industries that require little previous experience 
  • Jordan Wilson
  • 3,126 Reads 15 Shares
Emerging franchise brands can be attractive options for astute investors looking to grow
  • Jack Grespin
  • 2,310 Reads 3 Shares
Franchisee becomes successful multi-unit operator using engineering background and passion to help students in math 
  • Kevin Behan
  • 2,914 Reads 3 Shares
Service brand deals keep growing as fall continues
  • Kevin Behan
  • 2,244 Reads 2 Shares
Franchisees who don't take action now risk missing out on substantial tax-saving opportunities
  • Kendall Rawls
  • 3,156 Reads 18 Shares
New pickleball locations are slated for Orlando and Seminole County in Florida
  • M. Scott Morris
  • 2,716 Reads 11 Shares
Successful international expansion maintains brand standards while adapting to individual country market dynamics 
  • Dave Carney and Sander Van den Born
  • 2,897 Reads 3 Shares
Restaurant chain has commitments for 10,000 additional global units
  • Kevin Behan
  • 4,121 Reads 2 Shares
Our October roundup of international franchise news travels to Canada, China, Dubai, England, Mexico, Puerto Rico, and the U.S.
  • Kevin Behan
  • 2,623 Reads 4 Shares
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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The first unit is slated to open in Cambridge in late 2025
  • M. Scott Morris
  • 3,089 Reads 5 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 1,846 Reads 2 Shares
Four-lane drive-thru can support 2-3 times more vehicles than a typical Chick-fil-A location and get food to customers faster
  • Kevin Behan
  • 2,955 Reads 1 Shares
Goswami also owns Taco Bell, Pizza Hut, and Popeyes Louisiana Kitchen locations
  • M. Scott Morris
  • 2,311 Reads 1 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
  • Helen Bond
  • 2,795 Reads 2 Shares
Homewatch CareGivers used technology to make life easier for clients and employees
  • Kevin Behan
  • 2,637 Reads 34 Shares
Without comprehensive training, multi-unit owners and managers are set up for failure
  • Larry Layton
  • 3,005 Reads 28 Shares
Learn about the unique challenges and suggestions for securing real estate for a pickleball franchise
  • Chris Diass
  • 2,569 Reads 22 Shares
By focusing on employees' strengths, you show that you care about their contributions
  • Mary Lou Atkins
  • 2,279 Reads 7 Shares
Converting an existing business to a franchise brand gives owners the support needed to grow and optimize their business
  • Bob Johnston
  • 2,165 Reads 9 Shares
MassageLuXe
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MassageLuXe
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MassageLuXe
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There are many benefits of operating an airport retail location, but it comes with several real estate and operational challenges
  • Jeff Drake
  • 2,467 Reads 8 Shares
Ann Vanover owns three Penn Station East Coast Subs with another opening soon
  • M. Scott Morris
  • 2,798 Reads 17 Shares
Franchisees can take advantage of local insights and feedback to strategically market their business
  • Brett Townsend
  • 2,183 Reads 3 Shares
The first restaurant is slated to open by early December
  • M. Scott Morris
  • 3,034 Reads 1 Shares
Increased use of technology can streamline business operations and create a better overall experience for the customer
  • Robin Gagnon
  • 3,018 Reads 11 Shares
The first location is expected to open in spring 2025
  • M. Scott Morris
  • 2,457 Reads 2 Shares
Nearly 70 percent of consumers say they will pay a premium for brands in which they feel a sense of loyalty
  • Kevin Behan
  • 2,271 Reads 5 Shares
By having an established system in place featuring onboarding, training, and ongoing support, franchises can set up owners for success 
  • Ryan Parsons
  • 2,505 Reads 20 Shares
We asked restaurant MUOs how they adapted during the pandemic and what changes they see as permanent
  • Eddy Goldberg
  • 4,011 Reads 1 Shares
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