Romania Feature Articles
Informative articles to support business buyers, franchisees, and franchisors in Romania.
Time is running out to attend the 2nd annual European Master & Multi-Unit Franchising Conference in Vienna Jan. 28-29
- Eddy Goldberg
- 2,049 Reads 6 Shares
The 2nd annual European Master & Multi-Unit Franchising Conference is heading to Vienna this Jan. 28–29
- Eddy Goldberg
- 2,189 Reads 20 Shares
The basics of international franchising, with a focus on Europe, part 2.
- Peter Schwarzer
- 2,317 Reads 44 Shares
The past decade saw an acceptance by the Romanian market of the Western concepts of doing business, a new perception of the value of brands and the creation of an entirely new market - the one for franchisers. Seven years have passed since Romania enacted a franchise law. During this period, the market has evolved, and the pioneering period in franchising during which major companies entered the market only for market testing - first performing distribution operations (Coca Cola) or establishing a subsidiary (McDonald's) and only afterwards developing their franchise concepts - has come to an end. Indeed, 60 of the 107 franchises currently operating in Romania have been established during the last two years.
- Roxana Negutu
- 4,925 Reads 332 Shares
Throughout its two millennia of ruthless history, the Romanian people learned to accept that their accomplishments could be destroyed at any time. As a consequence, long-term planning was useless. More recently, the adverse reaction created by the infamous communist lies called "the glorious five-year plans", along with the current chaotic on-going transition toward profit oriented business, naturally has led to a very short-term orientation in private and organizational life.
- Carmen Aida Hutu
- 1,926 Reads 3 Shares
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