2nd Annual European Master & Multi-Unit Franchising Conference Is Coming to Vienna in January
Franchise Update Media, in collaboration with MFV/Comexposium, will host the 2nd European Master & Multi-Unit Franchising Conference (EMMFC) at the historic Hotel Savoyen in Vienna, Austria, January 28-29, 2020.
The two-day conference, designed to address common issues and solutions around European franchise expansion, is a golden opportunity to network with like-minded franchisors, franchisees, and master developers interested in adding new units and brands across Europe.
Over 50 speakers and panelists from more than 10 countries will attend, including master franchisees, multi-unit and multi-brand franchisees, franchisors, international franchise attorneys, consultants, and suppliers.
“This conference is modeled on our highly successful Multi-Unit Franchising Conference, held each spring in Las Vegas and now entering its 20th year,” said Therese Thilgen, CEO of Franchise Update Media. “Our U.S. conference continues to draw more international visitors every year, many of whom asked us about holding a similar event in Europe as interest in multi-unit and multi-brand franchising there continues to grow.”
The agenda includes three keynote speakers. Catherine Monson, CEO of US-based Fastsigns International, will deliver the opening keynote, “The State of Franchising: U.S. and Global Perspectives.” A second keynote is “Building a High-Performance Growth Culture in a Mega Franchisee System,” from Glen Helton, Vice Chairman of NSP Corp., a franchisee of Burger King, KFC, and TGI Fridays based in Sweden. Special guest speaker Andreas Schwerla, former managing director of McDonald’s Austria and Central Europe, and currently a 10-unit McDonald’s franchisee in Austria, will speak on “How To Be Best in Class.”
Content is segmented into two tracks: Master Franchising and Multi-Unit/Multi-Brand. Master franchising – a key part of this growing trend – continues to be the primary vehicle for brands looking to expand in Europe. The continuing growth of multi-unit and multi-brand franchisees in Europe also will be a major focus. Attendees can look forward to General Assemblies, networking opportunities, receptions, and a closing gala in the elegant and historical Wiener Rathauskeller.
More than 50 sponsors are supporting the conference including Platinum sponsors Bloomin’ Brands, Fastsigns International, and Orangetheory Fitness (all US); and Gold sponsors Guinot (France), International Workplace Group (Switzerland), Pieology Pizzeria, and Polsinelli (US).
Media sponsors to date include Franchise Associations from 6 European countries: Austria, Croatia, Germany, Hungary, Romania, and Slovenia.
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