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Pet Feature Articles

Franchise Sector Showcase

Informative Pet franchise articles to support business buyers, franchisees, and franchisors.

We've all had this experience: We see a store or restaurant we'd hoped to visit, but before we commit to going into the building, we're struck by an uneasy feeling.
  • Marc Collopy
  • 7,837 Reads 25 Shares
Singapore offers U.S. franchisors opportunities for growth
  • Peter Schwarzer
  • 25,647 Reads 45 Shares
Consolidation arguably has been one of the largest and most important trends in the franchise sector in the past few years, and it's not hard to see why.
  • Dean Zuccarello
  • 28,456 Reads 7 Shares
Veronica Jordan was determined to trade in her 9-to-5 desk job for something more creative and profitable. In 2012, after searching for 3 years, she came across a Facebook ad that inspired her to unleash her inner entrepreneur.
  • Danielle Buenrostro
  • 31,975 Reads 9 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,231 Reads 1,023 Shares
Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
  • Franchise Update
  • 4,060 Reads 1,021 Shares
Larry Miramontes, VP of Marketing at Always Best Care Senior Services, dishes on 2017 changes to the brand's marketing strategies and tactics.
  • Larry Miramontes
  • 2,679 Reads
To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
  • Franchise Update
  • 4,027 Reads 1 Shares
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • Debbie Selinsky
  • 4,858 Reads
Who's the best in franchise recruitment? Top 20 winners of the 2016 STAR Awards take home the gold at Franchise Update's Leadership & Development Conference. See this year's best performers in 5 different categories.
  • Franchise Update Media
  • 8,496 Reads 9 Shares
Despite the recent onslaught of external threats, the fundamentals of the franchise business model are solid, says Dean Zuccarello, CEO and founder of The Cypress Group.
  • Dean Zuccarello
  • 5,647 Reads 2 Shares
Jamba®
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Franchising has proven to be a successful and popular business model since its mainstream inception many decades ago. Three constants have fueled its growth: the desire to expand, the need for capital to fuel that expansion, and the goal of operating seamlessly across large geographical distances.
  • Dean Zuccarello
  • 22,193 Reads 3 Shares
As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • Adam Pierno
  • 3,364 Reads 1,021 Shares
Social media is a regular function of our franchise development team. We use it to generate leads, nurture existing prospects, and validate that the franchise candidate is right for our brand.
  • Franchise Update
  • 2,834 Reads 3 Shares
Renée Israel loves the smell and taste of fresh, kettle-cooked popcorn. When she and her husband Rob spotted mom-and-pop kettle corn makers at a farmers market in Boulder, Colo., in the early 2000s, it got them thinking. How could they bring fresh-popped flavored popcorn to a wider audience?
  • Kerry Pipes
  • 2,814 Reads 6 Shares
Attracting and validating candidates through social media continues to grow in importance. Here's how Alex Samios, Dogtopia's director of franchising, manages it.
  • Franchise Update
  • 3,969 Reads
Heidi Ganahl says she has always been an entrepreneur and dog lover. "My husband and I were characterized by two things: we thought up crazy, wild ideas and we loved taking care of our two dogs," she says of their life in the early 1990s.
  • Kerry Pipes
  • 6,275 Reads 4 Shares
New Franchise Business Review "Best of the Best" report highlights the most satisfied franchisees in the business.
  • Multi-Unit Franchisee
  • 10,993 Reads 3 Shares
Social media marketing news you can use. This week: When was the last time you updated your LinkedIn profile?; Facebook is looking to enter the local services directory business; 7 tips to keep your tweets short and sweet; and the EU considers legislation to limit teenagers' social media use.
  • Daniel Lieberman
  • 3,141 Reads
Sport Clip's franchise recruitment process earns the brand a strong 2nd place in the 2015 STAR Awards for Best Overall Performance.
  • Helen Bond
  • 3,683 Reads
For many years, our organization struggled to create a solid, stable team. We were guilty of hiring to fill spots rather than thinking of our people as guardians of our brand.
  • Steve Adams
  • 6,904 Reads 1 Shares
IHOP
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Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 4,705 Reads 1,021 Shares
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
  • Daniel Lieberman
  • 3,930 Reads 32 Shares
What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?
  • Franchise Update
  • 6,496 Reads
We asked Pete Lindsey, Vice President of Franchising at Sport Clips, what changes he's planning for the brand's lead generation practices in 2015.
  • Kerry Pipes
  • 3,267 Reads
Hudl, a sports video software company based in Lincoln, Neb., has a system for feedback they refer to as #RealTalk. Playing off the slang phrase "real talk" (curt honesty), the team uses the phrase to denote when a conversation has taken a serious turn.
  • Gregory Ciotti
  • 3,675 Reads
"Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way." This definition of insight comes from Luke Williams, professor of marketing and innovation at the NYU Stern School of Business.
  • Jack Mackey
  • 5,653 Reads 6 Shares
The benefits of having employees who are better trained, more engaged, and who stay longer are clear. You might even call it the Holy Grail of HR.
  • Eddy Goldberg
  • 9,769 Reads 1 Shares
The European Court of Justice dealt a defeat to Google and a victory for privacy advocates when it ruled that people in the EU have the right to have data about them deleted from online databases.
  • Daniel Lieberman
  • 5,635 Reads 1,023 Shares
Have you ever wanted to slap an exceptionally rude customer silly? That won't help as much as a solution a cafe owner in Nice, France...
  • Eddy Goldberg
  • 2,502 Reads
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