Pet Feature Articles

Pet Feature Articles

Franchise Sector Showcase

Informative Pet franchise articles to support business buyers, franchisees, and franchisors.

To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
  • Franchise Update
  • 5,003 Reads 1 Shares
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • Debbie Selinsky
  • 6,024 Reads
Who's the best in franchise recruitment? Top 20 winners of the 2016 STAR Awards take home the gold at Franchise Update's Leadership & Development Conference. See this year's best performers in 5 different categories.
  • Franchise Update Media
  • 9,565 Reads 9 Shares
Despite the recent onslaught of external threats, the fundamentals of the franchise business model are solid, says Dean Zuccarello, CEO and founder of The Cypress Group.
  • Dean Zuccarello
  • 6,222 Reads 2 Shares
Franchising has proven to be a successful and popular business model since its mainstream inception many decades ago. Three constants have fueled its growth: the desire to expand, the need for capital to fuel that expansion, and the goal of operating seamlessly across large geographical distances.
  • Dean Zuccarello
  • 23,138 Reads 4 Shares
As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • Adam Pierno
  • 4,095 Reads 1,021 Shares
Social media is a regular function of our franchise development team. We use it to generate leads, nurture existing prospects, and validate that the franchise candidate is right for our brand.
  • Franchise Update
  • 3,607 Reads 3 Shares
Renée Israel loves the smell and taste of fresh, kettle-cooked popcorn. When she and her husband Rob spotted mom-and-pop kettle corn makers at a farmers market in Boulder, Colo., in the early 2000s, it got them thinking. How could they bring fresh-popped flavored popcorn to a wider audience?
  • Kerry Pipes
  • 3,659 Reads 6 Shares
Attracting and validating candidates through social media continues to grow in importance. Here's how Alex Samios, Dogtopia's director of franchising, manages it.
  • Franchise Update
  • 4,767 Reads
Heidi Ganahl says she has always been an entrepreneur and dog lover. "My husband and I were characterized by two things: we thought up crazy, wild ideas and we loved taking care of our two dogs," she says of their life in the early 1990s.
  • Kerry Pipes
  • 7,525 Reads 2 Shares
New Franchise Business Review "Best of the Best" report highlights the most satisfied franchisees in the business.
  • Multi-Unit Franchisee
  • 11,743 Reads 3 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Social media marketing news you can use. This week: When was the last time you updated your LinkedIn profile?; Facebook is looking to enter the local services directory business; 7 tips to keep your tweets short and sweet; and the EU considers legislation to limit teenagers' social media use.
  • Daniel Lieberman
  • 3,519 Reads
Sport Clip's franchise recruitment process earns the brand a strong 2nd place in the 2015 STAR Awards for Best Overall Performance.
  • Helen Bond
  • 4,544 Reads
For many years, our organization struggled to create a solid, stable team. We were guilty of hiring to fill spots rather than thinking of our people as guardians of our brand.
  • Steve Adams
  • 7,901 Reads 1 Shares
Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 5,654 Reads 1,021 Shares
Social media marketing news you can use. This week: fake followers on Twitter and Instagram; Valentine's Day on Facebook trends; Oscars on Twitter and Facebook; PetSmart's clever online video ads; and how to contact a real live person at Google for local business support (really).
  • Daniel Lieberman
  • 4,360 Reads 32 Shares
What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?
  • Franchise Update
  • 7,663 Reads
We asked Pete Lindsey, Vice President of Franchising at Sport Clips, what changes he's planning for the brand's lead generation practices in 2015.
  • Kerry Pipes
  • 3,699 Reads
Hudl, a sports video software company based in Lincoln, Neb., has a system for feedback they refer to as #RealTalk. Playing off the slang phrase "real talk" (curt honesty), the team uses the phrase to denote when a conversation has taken a serious turn.
  • Gregory Ciotti
  • 4,112 Reads
"Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way." This definition of insight comes from Luke Williams, professor of marketing and innovation at the NYU Stern School of Business.
  • Jack Mackey
  • 6,119 Reads 6 Shares
The benefits of having employees who are better trained, more engaged, and who stay longer are clear. You might even call it the Holy Grail of HR.
  • Eddy Goldberg
  • 10,925 Reads 1 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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The European Court of Justice dealt a defeat to Google and a victory for privacy advocates when it ruled that people in the EU have the right to have data about them deleted from online databases.
  • Daniel Lieberman
  • 6,638 Reads 1,023 Shares
Have you ever wanted to slap an exceptionally rude customer silly? That won't help as much as a solution a cafe owner in Nice, France...
  • Eddy Goldberg
  • 2,917 Reads
"Age 85 is a bad time to go broke," says retirement planner Jeff Gorton.
  • Multi-Unit Franchisee
  • 7,561 Reads 1,023 Shares
As a rule, I believe most press releases are not worth the time it takes to write them. Newspapers, magazines, and online news outlets publish articles, not press releases, which means publishing your news will require extra steps for them.
  • Marsha Friedman
  • 5,043 Reads 123 Shares
If you are looking to start your own business, an excellent way to minimize risk while increasing the odds of succeeding, is to consider opening a franchise.
  • Charles Franklin
  • 20,604 Reads 6 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 4,904 Reads 1 Shares
More employers are offering benefits that encourage employees to improve their health in 2012, according to a survey by the Society for Human Resource Management (SHRM) released this past summer.
  • Multi-Unit Franchisee
  • 4,001 Reads 15 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR brings you positive news each month
  • Eddy Goldberg
  • 4,510 Reads 1 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 5,743 Reads 195 Shares
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