American Freight Awards Largest Deal Of Franchise Program To Date
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American Freight Awards Largest Deal Of Franchise Program To Date

American Freight Awards Largest Deal Of Franchise Program To Date

American Freight Furniture, Mattress and Appliance, a leading national retailer offering in-store and online access to furniture, mattresses and appliances at discount prices, has awarded the largest deal of its franchise program to James (Jimmy) Day. The deal will add seven locations across Texas to the company’s growing footprint of more than 360 locations across the U.S.

Day is an avid competitive cyclist and multi-unit owner and operator of businesses spanning the automotive, real estate, charter jet, hospitality and furniture industries. Over the last 30 years, he has owned and operated several cattle ranches and was instrumental in importing the South African Boer Goat to the United States. Day received his MBA with the Dean’s Award for Academic Excellence from the University of Texas at Austin shortly after owning his first business, Burr-Day Transportation. He went on to found the San Antonio-based company DPR Investments LLC in 1996 and grew it to become the largest franchise for Aaron’s Sales and Lease in the nation. 

“American Freight is a natural addition to my portfolio of investments,” said Day. “The franchise model is conducive to minimal oversight and impressive returns, which fits my business objectives as an owner and operator of several other companies.”  

Since adopting the franchising model in early 2021, American Freight has awarded 10 franchise agreements to multi-unit operators that represent 41 new locations. 

“We warmly welcome Jimmy to our growing family of franchise owners,” said Will Powell, CEO of American Freight. “Our easy-to-build, quick-to-open and highly scalable franchise model appeals to entrepreneurs with a wide range of investments who are looking to diversify and grow their portfolio. Jimmy is a perfect example of that and is the best fit to grow our footprint in Texas.” 

For more information or to inquire about franchising, visit

American Freight
American Freight is the leader in providing quality furniture, mattresses and appliances at low prices. The brand's "no frills, no fluff" warehouse-style stores are easy to build and quick to open, putting cash back into its franchisees' pockets. Learn More

Published: October 12th, 2022

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