American Freight Introduces Franchise Model Backed by 25+ Years of Growth and Profitability
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American Freight Introduces Franchise Model Backed by 25+ Years of Growth and Profitability

American Freight Introduces Franchise Model Backed by 25+ Years of Growth and Profitability

American Freight is an established brand in the furniture, mattress and appliance industry backed by more than 25 years of proven success. The company is well established with a nationwide footprint of more than 350 stores and poised for even more exponential growth in 2021 through its new franchise model. 

“In 2020, we defied the odds by opening over 25 new American Freight stores, while also growing our sales year over year,” said Will Powell, CEO. “More importantly, we developed the processes and skills necessary to replicate this success. This creates an opportunity for us to open even more new stores in 2021, especially franchised locations.”

American Freight Furniture and Mattress was established in Lima, Ohio, in 1994 to help customers save money on quality furniture and mattresses. By 2020, the brand had grown its nationwide footprint by adding and rebranding nearly 130 former Sears Outlet and more than 30 former FFO Home locations. The rebrand expanded American Freight’s product assortment to include furniture, mattresses and appliances — because everyone needs a place to sit, sleep and eat! 

Today, American Freight remains rooted in its foundational mission of selling quality furniture, mattresses and appliances at everyday low prices while delivering excellent customer service. The company prides itself in the valuable savings it provides its customers through flexible payment options, “take home today” offerings and 100% approved free layaway. 

“We entered the franchise world in 2020 with our proof of concept in the bank,” said Jim Steger, Director of Franchise Development. “Our franchising model is built on a system conducive to franchising and is proven to thrive in good and bad economies. It’s easy to build, quick to open and highly scalable.”

American Freight has the historical data to prove it. On average, the company’s top 25% of stores generate $4,718,517 in gross sales and $589,599 in net income per store.*

Will Powell, CEO, said, “This (American Freight) is a proven business model with excellent unit-level economics and very reasonable start-up costs. With more than 350 American Freight stores nationwide today, and hundreds in development, new territories are being claimed every day. If you’ve been eyeing a particular market, I’d recommend reaching out today because there’s no guarantee that it will still be here tomorrow.”

Exclusive and multiple-unit territories are available but in high demand. The efficient journey to franchise ownership with American Freight can be completed in an estimated 6-8 weeks. Throughout the process, and on an ongoing basis, the company’s leadership team leverages its more than 200 years of combined industry experience to support and to advise on operations, marketing, legal, real estate and technology, so the franchisee can solely focus on running the business.

To franchise with American Freight, the company requires a minimum net worth of $750,000 and $150,000 of that in liquidity. Multi-unit franchise experience is desired, but not required. For more information or to start the process of franchising, call or text Jim Steger, Director of Franchise Development, at (772) 985-2534 or visit

*This information reflects the Average Gross Sales and Average Net Income for the Top 25% of American Freight company-owned retail businesses which were open for more than three years as of fiscal year end 2019. Of these 30 retail businesses, 12 attained or surpassed the Average Gross Sales and 10 attained or surpassed the Average Net Income described above. We refer you to Item 19 of our Franchise Disclosure Document dated December 16, 2020 for additional information. A NEW FRANCHISEE’S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2020 American Freight®. All rights reserved.


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Published: March 23rd, 2021

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