BODYBAR Pilates Expands Franchise Development Team to Accelerate National Growth

BODYBAR Pilates, the studio franchise known for its athletically-driven workouts that unite core Pilates principles with modern exercise training, has expanded its development team as a key component of its strategic franchise growth initiative.

As the BODYBAR expansion gains momentum, the brand is adding more resources to increase investor demand, and to convert a greater number of qualified candidates into BODYBAR franchise owners. Carving out its niche in the boutique fitness franchise space, BODYBAR has earned widespread acclaim and loyal membership communities in all of its current markets. With 20 signed “BAR” agreements so far in 2022, validation continues to be exceptional. BODYBAR has celebrated recent openings in new markets like Lakewood Ranch, Florida; Wichita, Kansas and Kansas City, Missouri; and has agreements signed to open additional locations in Birmingham, Alabama and Boise, Idaho.

To help guide the brand in its growth, BODYBAR recently expanded its franchise development team under the leadership of Danielle Wright, CFE, a franchising professional with more than 13 years in franchise development, recruitment, and real estate for brands like Checkers and Rally’s, College Hunks and Money Pages. As Director of Franchise Development, Air Force Veteran Rich Roneree relies on his extensive background in recruitment, development and project management. Rounding out the BODYBAR franchise recruitment team, Kelly Trim has worked with some of the most recognizable names in franchise brokerage and sales.

These new corporate team members will assist in expanding BODYBAR into untapped markets, continuing the steady growth the brand has driven so far in 2022. Plus, with a robust franchise development team formed, BODYBAR has broadened its growth targets – eyeing major cities like Austin, Houston and San Antonio, Texas; Atlanta, Georgia; Boston, Massachusetts; Denver, Colorado; Miami, Florida; Oklahoma City, Oklahoma; Phoenix, Arizona and Salt Lake City, Utah in its expansion.

“I’m incredibly proud of the work our team has done to help get us where we are today. We nearly doubled the amount of studio openings from 2020 to 2021 and are on track to do the same in 2022,” said Matt McCollum, CEO of BODYBAR Pilates. “With the addition of Danielle, Kelly and Rich to our team, we’ll only continue that growth as they help us maintain a rewarding experience for our franchisees, their teams and of course, our members.”

The expanded BODYBAR support team will be an integral component as the brand continues to grow into new markets – supporting new and existing locations to sustain excitement in the local community. For more information about franchising with BODYBAR, visit its franchising website

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