Building an Empire Through Multi-Unit Ownership with RockBox Fitness
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Building an Empire Through Multi-Unit Ownership with RockBox Fitness

Building an Empire Through Multi-Unit Ownership with RockBox Fitness

RockBox Fitness is knocking out the competition within the boutique fitness industry in 2022. The brand has already awarded two multi-unit licenses this year in the states of Colorado & Idaho. Projected to open 35 new studios in 2022, RockBox is expecting to double the number of operating locations in the next calendar year - and it’s only the beginning.

Doreen and Joe Colombo, multi-unit franchisees who joined the RockBox family in April of 2021, are breaking ground this year in the state of New York expecting to open not one, but three RockBox locations this year across Long Island. Doreen was a former gymnast and fitness competitor and owns and operates Gold Medal Gymnastics centers on Long Island. As an existing business owner of an athletics facility, she wanted to expand her business portfolio through RockBox franchise ownership and says she is most excited about changing people's lives and growing the brand in her community.

John Rouse, multi-unit owner in the Dallas, Texas region, joined the RockBox family in May of 2021 assuming ownership of two locations in the DFW area. Before RockBox, John was a Sustainability Manager at Recycle Track Systems (RTS), focusing on the world of waste and how to reduce it. He worked with Fortune 500 companies like Google, Goldman Sachs, and Bank of America to develop sustainability strategies. Alongside his father, Paul, John has become one of the first Area Developers with RockBox Fitness and plans to open an additional 8 studios over the next five years across the US.

“My father and I had been talking about going into business together for more than a decade. After meeting the RockBox team and learning about the direction the brand was moving in, it was the opportunity to get in early on the next big thing in boutique fitness with support from an experienced team. It was clear that the company had undergone some good growing pains and had a solid trajectory for future nationwide growth. For me, I want to be building something that is actually mine, as opposed to building someone else's dream at my (and most people's) jobs. RockBox is the start of a Rouse business empire.”

Are you ready to begin building your empire by joining the RockBox Fitness family in 2022? Visit to get started!


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Published: March 9th, 2022

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