Culture-focused LunchboxWax Sets Smooth Course for Rapid Expansion 
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Culture-focused LunchboxWax Sets Smooth Course for Rapid Expansion 

Culture-focused LunchboxWax Sets Smooth Course for Rapid Expansion 

Fast-growing LunchboxWax revels in its playful positioning as a chic and cheeky brand, but when it comes to plotting a culture-driven path to sustained success, the boutique speed-waxing franchise is all business.

With over 50 salons open or under development, LunchboxWax is aggressively expanding coast to coast as one of the hottest brands in franchising. The resilient, upscale model has continued to thrive under extreme circumstances. In 2020 alone, the brand achieved a double-digit sales increase across its territories after salons re-opened and signed agreements for more than 30 new franchise units. Continuing to build off this momentum, the Boise, Idaho-based chain is looking to open 22 new salons in 2021.

“Obviously, 2020 was a strong eye-opener and an extreme testament to how well a brand will adapt to a post-COVID setting,” says Christo Demetriades, chief operating officer of LunchboxWax. “With a robust pipeline of new development in place, we are excited about the future of LunchboxWax. We have a great amount of prime territories available for continued growth, which presents a promising business venture for potential franchise partners.”

LunchboxWax CEO Debi Lane spotted an opportunity to elevate self-care routines when she founded the wax-only concept back in 2010, after years of running a multi-service day spa. The company began franchising three years later as an empowering business model backed by a solid foundation of proven knowledge and resources. 

The brand’s modern, cheeky and thoughtfully designed studios offer a spate of specialized full-service hair removal services—and exemplary service—all within the time it takes for a quick lunch break. In addition, expertly trained waxologists use proprietary speed-waxing techniques crafted for physical and emotional comfort, quality and efficiency.

At the company’s core is a We Wax Every Body™ mantra, which highlights an ever-present mission to cultivate an inclusive culture of acceptance in each salon and community that LunchboxWax serves. Guests and franchisees alike are drawn to the brand’s authenticity, says Demetriades. 

“We are committed to being a positive force in the self-care franchising space,” Demetriades continues.  “We operate with heart and profitability in mind, and offer our franchisees the chance to be part of something special. Our scalable investment along with incredible support from our executive team is designed to attract qualified entrepreneurs who are passionate about providing exceptional customer service, working as a team and have a desire to learn and grow with the brand.”

For franchisees looking to expand with a highly refined concept, LunchboxWax delivers simple operations with built-in repeat business for best-in-class body waxing services. Multiple streams of revenue include a burgeoning line of retail products available both in-store and online. LunchboxWax’s cutting-edge technology, including a new point-of-sale system, provides franchise partners with the marketing and scheduling tools necessary to make the most out of each five-suite salon.

“Our goal is for each salon to reach $1 million or more in annual revenue in order to maximize their investment opportunity,” says Demetriades.

LunchboxWax is eyeing expansion in notable target markets such as Chicago, Atlanta, New Jersey, the New York metropolitan area, and throughout the states of Texas, Florida and Connecticut. 

To explore your opportunity to grow with an authentic, upscale brand, visit


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Published: June 3rd, 2021

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