Custom POS System Gives MassageLuXe Franchisees an Edge
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Custom POS System Gives MassageLuXe Franchisees an Edge

Custom POS System Gives MassageLuXe Franchisees an Edge

MassageLuXe is one of the fastest-growing massage and spa franchise systems in the country. The company is rapidly approaching 100 open locations and was recently named a Top 500 franchise by Entrepreneur. One of the secrets to the brand’s success is its recurring revenue membership-based model that provides franchisees steadier sales cycles, consistent revenue, and reduced administration and billing time. But the brand is also at the forefront of technology and its custom POS system is making a big difference for franchisees.

Therapeutic massage and skin treatments are no longer a luxury expense. These proven methods of self-care have become mainstream and unquestionably lead to better health, pain management, and overall improvements to those who receive them. It should come as no surprise that the massage and spa industry has grown to a more than $18 billion industry, according to the American Massage Therapy Association (AMTA). It’s popularity has surged and now 30% of adults regularly get massages at spas, and more than half of adults (54%) use massage therapy for pain relief. The growth in the industry shows no signs of slowing down.

MassageLuXe franchisees find all the support tools they need to operate and be successful when they join the brand. The company offers franchisees a quick ramp-up with early profit opportunities thanks to an expanding service line, product offerings, grand opening and ongoing marketing support, and world-class training, among other support initiatives.

“Our franchisees are supported by a team of professionals and a network of successful franchise owners,” said Mark Otter, CEO and president of MassageLuXe. “We have designed the business model to be turnkey and scalable and our franchisees can expect guidance from start-up to grand opening, and beyond.”

One of the brand’s unique strategic tools is its custom point of sale (POS) system used at every location. Franchisees have access to management software that’s custom-tailored to the brand. This software allows franchisees to coordinate all aspects of their business which ultimately sets their operations and client experience up for success.

“Our POS system is influenced by the MassageLuXe leadership and operations team, because a majority of the team has served in management positions inside MassageLuXe spas,” said Otter. In addition, he said, franchisees are also involved and can make suggestions of ways to improve or enhance the system. 

The POS software offers numerous CRM capabilities, including email and text to notify customers of appointment availability. The extremely user-friendly system also makes training new employees very easy. The system is mobile friendly and perfect for franchisees who are actively running the business or for those semi-absentee operators involved in other businesses or semi-retired.

The massage and spa industry is rapidly growing and offers endless possibilities and profit potential to entrepreneurs. MassageLuXe is a proven business model that’s using cutting edge technology to give its franchisees an advantage. For more information about franchise opportunities with MassageLuXe visit

MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single unit franchises. Our spa revenue is driven by a membership revenue model that assures a higher level... Learn More

Published: March 10th, 2023

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