Discover The Discovery Point Difference
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Discover The Discovery Point Difference

Discover The Discovery Point Difference

In a booming child care industry expected to reach $52.5 billion by 2021, Discovery Point Child Development Centers sets itself apart, leading the way as a high-quality, education-based childcare provider with a franchisee-first focus.

Backed by 30 years of experience, the Georgia-based brand is on the road to expansion with a proven community-centric, whole-child approach to instruction and an unrivaled franchisee support system.

“What sets Discovery Point apart is our owners,” says Andy Hardy, Discovery Point’s manager of marketing. “We have a diverse group of franchisees who are hyper-focused on their communities. And as a franchisor, we want our owners to shine and make their center their own. Discovery Point franchisees have the opportunity to imprint their personality onto their center and make their own special impact on their community. We recognize these individuals are entrepreneurs, and we want them to retain that entrepreneurial spirit as they work within the helpful, supportive structure of our franchise.”

Founded in 1988 in a suburb of Atlanta, Discovery Point has built a strong network of nearly 50 centers throughout the Southeast committed to providing high-quality care and education to meet the individual needs of each child, ages six weeks to 12 years old. Discovery Point franchisees include franchise partners who are husband-and-wife teams, single parents, sisters who own centers together and sisters who operate separate centers apart, parents who co-own a Discovery Point center with their adult child, traditional business partners, and transplants from the corporate world pursuing the entrepreneurial dream of owning their own business. The story behind each Discovery Point franchisee reflects an incredible melting pot of richly diverse backgrounds and shared ideas and experiences that continually enrich the brand and every community Discovery Point serves.

“No two centers are the same, yet they all bear the Discovery Point name,” says Hardy. “It’s great to see so many unique individuals working their way along their own distinct paths, but all in the same direction of the end goal: to ensure that each child in their care feels loved and is given the very best opportunity to learn.”

Discovery Point’s high-quality, vast, and varied programming is second to none. Franchisees work within the supportive Discovery Point franchise framework, while also making their center their own through customization. Just a sampling of the types of innovative programming that can be found at centers within the Discovery Point system include:

  • growing fruits and vegetables on site for a focus on farm-to-table sustainability
  • serving special-needs children
  • providing opportunities for foster children to receive much-needed care in what can be a challenging, on-demand enrollment process
  • incorporating supplemental education, such as language-based classes and sports-themed programs
  • supporting charities and special events that enhance the involvement of staff, parents, and students.

For franchisees, Discovery Point is a solid investment with a turnkey approach. Entrepreneurs are set up to succeed from the start with strong franchisor support that includes site selection, construction, licensing, and training.

“At Discovery Point, we handle everything right from the outset, but we want our franchisees to contribute every step along the way,” says Hardy. “This is a partnership.”

With a recently signed multi-center development agreement in China, and big expansion plans for the Texas market, Discovery Point is gearing up for the next 30 years.

“We often say that our Discovery Point child care centers are like a ‘second home’ to so many of the children who come to us on a daily basis,” Hardy says. “This feeling of home is a direct result of the focus and dedication of our franchisees. Their passion for what they do is what turns one of those centers into a home.”

And for Discovery Point franchisees, there’s no place like home.

To learn about the Discovery Point child care franchise opportunity, call 888-249-8427 or email


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Published: July 30th, 2018

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