Executive Care Charts Growth With Compassion
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Executive Care Charts Growth With Compassion

Executive Care Charts Growth With Compassion

Executive Care provides priceless peace of mind to families as a premium, full-service brand and emerging franchise that has the business of in-home care covered. 

Company founders Lenny and Mila Verkhoglaz know how overwhelming the responsibility of in-home care can be. In 2003, the couple received a call to help an elderly, disabled neighbor, who needed in-home care while her daughter was away. The experience was a turning point in the lives of the entrepreneurs, who opened the doors of the Hackensack, New Jersey-based company in 2004 as a transformational brand. 

With 30 locations open or under development in 13 states, Executive Care is growth ready for national franchise expansion. 

Executive Care is more than just a senior care company. The top-ranked brand, franchising since 2013, uniquely delivers a wide range of specialized care for seniors, the disabled, and recovering individuals of all ages. Services range from companionship and personal care to skilled care and increasingly facility staffing.

“This is a huge opportunity,” says Todd Leonard, vice president of operations and development for Executive Care. “Our model has been built in the community, not in a boardroom. Our founders are active in their original home care office and see daily the industry trends and changes firsthand, which allows them to be ahead of the curve and the competition.

Along with low start-up costs and a chance to make a community difference, the Executive Care Advantage offers franchisees: 


  • Industry Leading Territories. Large, protected territories of 500,000 residents are available, along with multi-territory opportunities.
  • Expert Options: Medical and non-medical care plans are designed and monitored by a nurse.
  • High-Tech Support: The brand’s robust cloud-based technology platform covers all aspects of the Executive Care business.  Franchisees will have a competitive edge when it comes to scheduling, time, attendance, billing, payroll, CRM, client care portal, and more. 
  • Multiple Revenue Streams. The business model is built on multiple potential revenue streams, including home care services offered to clients, who may need extra personal attention, residing in a hospital, assisted living, or skilled nursing facilities.


 “We have witnessed significant growth in providing care to further assist clients that are already in an assisted living or nursing home environment,” Leonard says. “While those facilities provide great care, they are unable to offer the time and individualized support we can, along with the socialization aspects. We have also had growth in another component of our model, supplemental staffing. We can provide assistance to facilities that have needs for skilled, trained staff on a contractual basis.” 

Executive Care leads the way at a time when people are living longer, healthier lives but don’t always have the ability or family resources to assist in daily activities. The brand offers an affordable alternative to assisted living facilities and nursing homes to allow clients to age in place, without relying on family members, friends, and neighbors.

With more than 20 percent of Americans expected to be 65 or older by 2050, the demand for Executive Care’s high-quality, compassionate approach continues to soar. The brand strives to expand with franchise partners who are passionate about improving lives in a booming industry. 

“We have, top to bottom, the most complete home care model for business owners,” says Leonard.  “The office structure allows the owner to focus on the business and hire subject matter experts in the key roles of the business. The population continues to age daily, and the need will continue to grow. There will never be a shortage of need and customers requiring assistance. This isn’t a trend or a short-term fad. It is an essential service that will see exponential growth.”

Are you ready to take care of your future by helping others?  Visit executivehomecarefranchise.com.


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Published: August 12th, 2019

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