Hungry Howie's Pizza Delivers Home-Grown Opportunity
For Hungry Howie’s Pizza, there’s no place like home.
The leading Michigan-based brand, known as the originator of the Flavored Crust Pizza®, is a high demand concept planning to grow its presence across the popular chain’s home state by double-digit units through new-store development and the resale of established locations.
Hungry Howie’s move to expand in its backyard for the first time in a decade is significant. Savvy entrepreneurs have long been waiting for the company to renew expansion in the Michigan market. According to Technomic, roughly 91 percent of Americans eat pizza every month, and the national brand power of Hungry Howie's delivers with a proven franchise model.
“Pizza is always in style, and Hungry Howie’s is one of the most recognizable pizza chains in the state,” says Jennifer Jackson, Vice President of Development at Hungry Howie’s. “As a result, Michigan has always been in high demand among potential franchisees, so it is exciting to announce that the state is officially re-open for development! We are searching for the most qualified local business leaders to continue our legacy in our home state.”
Since its humble 1973 start as a hamburger stand turned takeout and delivery pizzeria in the Detroit suburb of Taylor, Hungry Howie’s has innovatively led the way as a top pizza franchise, with almost 550 locations in 21 states. Today, Hungry Howie's stands tall in the pizza marketplace as a growth-oriented brand with a competitive franchise edge. Hungry Howie's systemwide sales rose to $325.9 million in 2018 and up to $362.6 million in 2019. The company projects to hit $379.4 million in 2020.
In partnership with Buxton, a customer analytics company in Fort Worth, Hungry Howie’s used data-backed insights on their customer base and reach to develop a marketing strategy plan and prioritize new location opportunities. Ultimately, results revealed potential growth opportunities for the company in their home state.
“It allowed us to reevaluate Michigan, where obviously a lot of our customers are from,” Jackson adds. “We just want to be able to get into those communities that know and recognize our brand.”
With the perfected pizza and a proven successful franchise model, Hungry Howie’s has created an innovative brand and growth-oriented business operation. Their menu features delicious, high-quality Flavored Crust® Pizzas with customized flavors such as garlic herb, Cajun, onion, and Asiago cheese, baked into the edge of the pizza to make the last bite as good as the first. Other specialty items include oven-baked calzone-style subs, Howie Breads, salads, and flavored wings.
Jackson said the company's new franchise initiative focuses on single-store operators in Michigan. The brand is seeking qualified, active and engaged individuals who are involved with their community, possess keen business smarts, proven restaurant industry success, and a passion for the brand.
Qualified franchise owners receive unparalleled support from the Hungry Howie's corporate office in all areas including real estate, site selection, construction, design, marketing, and training for a fast franchise start. In addition to the ongoing support, Hungry Howie’s offers cutting-edge technology including an online ordering platform and a user-friendly mobile app with a customized Howie Rewards program. Using a unified point of sale (POS) system and the internal Howie’s Online Management Exchange (HOME) platform, “real time” sales figures and labor reports are accessible to the company and franchisees to help manage operations and other aspects of the business right at their fingertips.
“We’re really excited for this next stage of development,” said Jackson. “Hungry Howie’s is one of the most recognizable pizza chains in the state and as a result, Michigan has always been in high demand among franchises. We look forward to strengthening our presence in our home state and getting to know our new guests.”
For information on Hungry Howie’s franchise opportunities, visit https://www.franchising.hungryhowies.com.
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