Loyalty Brands Builds Upon Franchise Synergy with SearchPath Acquisition
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Loyalty Brands Builds Upon Franchise Synergy with SearchPath Acquisition

Loyalty Brands Builds Upon Franchise Synergy with SearchPath Acquisition

Loyalty Brands continues to add depth to its powerhouse franchise family with the addition of SearchPath, a global search and recruiting franchise network. 

Growth-hungry SearchPath is a perfect fit for Loyalty’s lineup in a global economy where the war for talent is critical for companies looking to expand.  

“For us to effectively launch our brand around the world, we needed a very strategic partner who understands our core values,” states Tom Johnston, founder of SearchPath.  “John Hewitt is a legend in the business service franchise world. He understands franchising and the creation of Loyalty Brands is an awesome concept that will help SearchPath, and the rest of the Loyalty Brands, reach our full potential.”

A long-time fan of the recruiting industry, Hewitt, CEO of Loyalty Brands, is “thrilled to have SearchPath as part of our portfolio.”

“To me, nothing impacts growth more than having the right person in the right job,” Hewitt says. “Top performers are hard to find, and recruiting the right talent is key.  In addition, one of our goals at Loyalty is to leverage each of the concepts, and SearchPath will be a key partner to everyone as we grow.”

 SearchPath leads the way in offering customized client solutions in an expanding talent acquisition market. Many clients need talent, but sometimes the best solution is not a regular full-time employee. The company’s breadth of solutions includes interim executive placement, RPO (Recruitment Process Outsourcing), and contract staffing.  The key to SearchPath's success is the focus on industry-specific niches and building lifelong relationships with their clients and candidates.

“The core of our business is building relationships,” Johnston says.  “Technology offers wonderful tools that can help and enhance our process, but at the end of the day, we counsel and help our candidates make strategic career decisions. The result is that our clients get the top talent they need to grow.”

Based in Cleveland, OH, SearchPath is a network of professional headhunters who are passionate about making an impact on their clients, candidates, and communities.  With offices in the United States, Lebanon, England, and Afghanistan, the SearchPath leadership team brings over 100 years of knowledge and expertise in both search and franchising.

Among them, Johnston, who remains focused on strategic initiatives to both grow SearchPath and integrate into Loyalty's portfolio to maximize the cross-brand opportunities.  Company president and COO Amy Johnston will continue to lead the SearchPath network. A search and placement industry veteran since 2001, she was with a top 10 executive search firm before joining SearchPath.

Loyalty Brands is the third brainchild of Hewitt, who previously founded Jackson Hewitt and Liberty Tax Services. Along with SearchPath, the Virginia Beach, Virginia-based umbrella franchise company consists of business brokerage, small business accounting, tax preparation, and added services (focusing on the Hispanic market), networking and bartering.

Hewitt’s launching of Loyalty Brands in 2018 is the culmination of a long history in building and growing businesses.    

“I know how to help people fulfill their dreams of owning their own business, and I love launching entrepreneurs,” Hewitt says.  “The goal of Loyalty is to find great businesses, with a leadership team that shares our visions and values, and then to give them the tools, resources, and capital to grow.”  

For more information about Loyalty Brands, visit their website www.loyaltybrands.com.


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Published: November 27th, 2019

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