MassageLuXe Leads the Way as Top Franchise Opportunity
Company Added
Company Removed
Apply to Request List

MassageLuXe Leads the Way as Top Franchise Opportunity

MassageLuXe Leads the Way as Top Franchise Opportunity

Fast-growing MassageLuXe is gearing up for growth in the booming personal services industry, primed to be a household name just as self-care has taken center stage. 

More people than ever before are turning to massage therapy to relax and rejuvenate as part of a proactive approach to health. Roughly 21 percent of adults in the U.S. received at least one massage in a spa in the last year, according to a consumer survey by the American Massage Therapy Association (AMTA). Services related to the time-honored practice are an $18 billion industry – and growing. 

"We've become a more self-care oriented country, embracing the big picture," notes Mark Otter, president and CEO of MassageLuXe International. "In what's become a national trend, people have come to recognize that if you're going to be healthy, you must address every aspect of the problem."

MassageLuXe is a problem-solver built for a bright franchise future. The premium luxury spa brand pioneered the innovative, flexible approach to membership-based massage, facial and waxing services delivered in a luxurious and relaxing environment.  Spa enthusiasts enjoy an indulgent experience that provides wide-ranging health and wellness benefits, including stress, tension and chronic pain relief, lower blood pressure, and an enhanced immune system. 

For franchise partners, MassageLuXe's multiple revenue streams add up to a robust bottom line as the brand expands to meet demand. According to the AMTA: By 2030, the massage spa industry will have even deeper roots in the health and wellness business sector. Consider this:

  • As many as 71 percent of consumers believe massage therapy should be considered a form of health care.
  • An estimated 78 percent of consumers surveyed claim the primary reason for receiving their last massage was medical (52 percent) or stress-related (26 percent).
  • About 30 percent of consumers used massage as a form of pain relief. Up to 29 percent of those surveyed say their doctor encouraged them to receive a massage.
  • Additionally, 35 percent of consumers consider massage therapy an alternative to opioids or other prescription pain relievers.

Franchisees can count on a proven business model, backed by world-class training and experienced operational and marketing support. MassageLuXe business development team members deliver location selection, finance, facility design, and construction guidance and assistance throughout the entire development process.  

"Now is a very exciting time within MassageLuXe," says Otter. "We have taken the time over the past decade to ensure the processes and foundation needed to support a successful franchise system are in place, and we have an aggressive plan to grow our franchise base to 250 locations over the next five years."

Newly-named Chief Growth Officer Kristen Pechacek is charged with accelerating MassageLuXe’s nation-wide expansion. She brings a wealth of franchise and marketing expertise to the brand as it sets its sights on rapid growth and support for both new and existing franchise partners. The buzz for MassageLuXe is strong, says Pechacek. 

"We have something special, and it's our mission to provide an unparalleled experience that supports and encourages health, wellbeing, and quality of life," Pechacek says. "We believe that massage and facial services heal your mind, body, and soul. The industry has never been brighter, and even with a difficult year for most in business, we have done very well."

To discover your franchise opportunities,visit

MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single unit franchises. Our spa revenue is driven by a membership revenue model that assures a higher level... Learn More

Published: October 15th, 2020

Share this Feature


comments powered by Disqus


Caesar's Forum, Las Vegas
MAR 25-28TH, 2025
Share This Page

Subscribe to our Newsletters