MedSpa Powerhouse Ideal Image Launching New Services and Searching for Franchisee Partners
Ideal Image has become the largest MedSpa brand in the $7 billion industry by offering premium products and services and superior customer service in the fast-growing laser hair removal and non-invasive aesthetic services market.
Now the Tampa, Florida-based company is combining a renewed focus on franchise growth with an emphasis on modernizing its clinics and offering new aesthetic services and treatments that are even more accessible than ever.
“We’re making a big investment in franchising, and we just introduced a new prototype clinic that showcases our innovative technology with a stylish, sleek design,” said CEO David Prokupek.
Ideal Image offers everything from laser hair removal to Botox, fillers and skin lifting, and use only the most advanced, cutting-edge technology and services for real, natural-looking results. Customers experience a company specializing in personalized and non-invasive, FDA-approved treatment plans for the skin, face and body.
This past April, the brand opened its first new prototype center in Denver. It’s designed to appeal to men and women and includes all of their current services plus medical-grade facials and facial products. The new centers will be equipped with more advanced technology to develop personalized skin plans. The brand’s Skin Lab is also rolling out a new medical-grade facial that uses microdermabrasion, a non-invasive procedure that uses tiny crystals to exfoliate and remove the superficial layer of dry or dead skin cells.
“We’re going to start rolling it out to our existing locations, which will promote a lot of growth,” said Prokupek. “It’s a gateway to a lot of the other services we provide so we’re excited about adding it.”
Ideal Image is also enhancing its skincare line and offering skin lifting treatments, a new type of non-surgical, non-invasive procedure using focused ultrasound and the body’s own natural healing process to lift, tone and tighten loose skin.
So far this year, the company opened seven new locations with four more scheduled by year’s end. Next year, the company is planning to add 20 more corporate locations.
Ideal Image is now seeking experienced multi-unit operators who understand the importance of a great customer experience. No previous medical background is required but investors should have a basic understanding of wellness.
The average Ideal Image location is between 2,500 and 3,000 square feet and features four to seven treatment and consultation rooms. A location is typically staffed by three to six medical professionals, sales reps, and receptionist. A medical director is typically required to oversee each clinic.
“Our average unit is doing more than $2 million per year,” said Prokupek. “The business model is strong and stable with incredible growth potential.
Ideal Image began operating in 2001, and now has more than 140 locations in 31 states and British Columbia. Though primarily company-owned locations, the company is putting a new focus on franchise growth and currently has 21 franchised locations.
“With how fast the aesthetic space is growing, we want to grow both our corporate and franchise business and are looking to double our footprint in the next several years to more than 300 locations,” said Prokupek. “We are also expanding our franchising team with new, experienced executives to help accelerate our growth.”
“This is a new opportunity in a rapidly growing industry. Ideal Image has not been available for franchising in the past 12 years. With a comprehensive support structure for start-up, operations, marketing, and even a national call-center to handle inbound client calls and appointment setting, Ideal Image is positioned to help from start to finish,” said Tom Petska, Vice President of Franchise Sales. “What sets us apart from the rest is our medically driven model. Our medical professionals all have some form of medical certification. We’ve been doing this for 18 years, and we have the knowledge and experience to help our franchisees with each step in becoming a franchise owner.”
If Ideal Image sounds like an exciting franchise opportunity and you want to discover more about what the brand has to offer, visit idealimagefranchise.com or call Tom Petska at 813-286-8100, extension 7043.
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