Newk’s Eatery Offers “Scratch-Made” Food And More
Newk’s Eatery is a fast-casual chain that is not only a firmly established franchise player but also offers a great one-of-a-kind “scratch-made” menu to its loyal and growing list of guests. Beyond that, the brand has rock solid unit economics that make it a fantastic investment opportunity.
“Fast-casual restaurants are the fastest-growing segment in the restaurant industry,” says Chris Cheek, Newk’s chief development officer. “Newk’s is a proven entity that attracts loyal followers and gives operators the potential for solid ROI opportunities.”
Founded in Oxford, Mississippi, in 2004, Newk’s offers freshly made sandwiches, salads, pizzas, soups, and desserts. The company prides itself on slicing and preparing more than 30 of the freshest vegetables and fruits each day, making its own salad dressings, and only using fresh meats cooked in its restaurants daily. There are no pre-made, pre-processed ingredients here, only fresh, high-quality fare. It’s the brand’s signature scratch-made approach.
The kitchen is a prominent part of a Newk’s restaurant. That’s because it’s open for guests to view how their food is made and witness the passion and care with which it is prepared. Says Cheek, “Our kitchens are open because we believe in showing our guests exactly what we do and ultimately trying to make them feel like they are a guest in someone’s home.” Newk’s kitchens don’t have deep fryers or microwave ovens, pre-cooked meats, or tubs of pre-shredded cheese. Everything is grilled and sliced on-site. They even shred lettuce, roll dough, bake their own croutons, and mix their own salad dressings. Newk’s is known for its Roundtable (a gathering of condiments like roasted garlic, grated Parmesan, capers, and pepperoncini), signature take-home cup, free breadsticks, famous iced tea, and large portions.
Every Newk’s features the brand’s warm and inviting interior that offers guests a comfortable setting and appeals to a range of demographics and occasions to dine. Only the brand’s customer service and hospitality could be more inviting than that. There’s a culture of treating guests with respect, kindness, and genuine care. And that guest service continues after the order has been taken and the ticket paid.
“We don’t have employees at Newk’s, we have hourly partners,” says Cheek. “Everyone who works at Newk’s plays an integral role in the success of our brand and each restaurant.”
The Newk’s business approach is an operations-focused, unit-level model that is quick and easy for franchisees to adapt. The dedication to solid unit economics can be seen in the brand’s constant efforts to maximize ROI. For example, the brand offers options to reduce square footage, lower occupancy costs, and even reduce build-out costs.
Newk’s offers extensive support to franchisees from the beginning through continued operation. The brand is franchise-focused, led by an experienced management team that offers support in site selection, real estate, training, operations, and marketing.
Most of Newk’s restaurants are located in the southeastern U.S. But the brand is now pursuing expansion opportunities and partners within both existing markets and new markets outside of its current geographic footprint.
If Newk’s Eatery sounds like the kind of investment opportunity you are looking for, there are available territories, room for growth, and a chance to become a part of the Newk’s culture. Contact ???? or visit www.newks.com/franchise/ for more information.
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