Perkins Restaurant & Bakery Franchise Fires Up Growth
Top-performing owners with the iconic breakfast franchise generate sales in five digits just from the bakery
At Perkins Restaurant & Bakery® franchise, sales figures aren’t the only thing heating up. With 271 locations in 32 states, the brand continues to grow as it experiences a rising number of franchising inquiries, due to the leading differentiator – Perkins Bakery. The increase in franchise inquires come on the heels of Perkins Restaurant & Bakery® adding successful ghost kitchens, flexible formats, and 60 years of success. Growth is on the menu for 2023.
Perkins has spent the past two years rolling out initiatives like its successful ghost kitchens - MrBeast BurgerTM, Papa Corazon's®, and Bakery By Perkins® - that are helping accelerate growth while providing additional revenue streams for franchisees. Elsewhere, the brand is driving growth through innovative technology advancements, launching a new prototype design with a refreshed new look, and bringing new franchisees into the Perkins fold. The brand is capitalizing on the momentum.
“At Perkins, the bakery is the leading differentiator. For many of our top restaurants, bakery sales generate five digits,” says Jim Frank, Chief Operating Officer of Perkins Restaurant & Bakery®. “On top of that, we’re dedicated to maximizing unit-level economics, delivering a consistent, perfect product and optimizing efficient operations across the board.”
The brand is driving cost-savings through technological development by updating its POS system and introducing handheld tablets that instantly send orders to the kitchen and allow servers to swipe credit cards at the table. The innovation is designed to create front-of-house efficiency, reducing labor costs, improving service accuracy and turning tables more quickly.
The brand is iconic, brand awareness is strong, and guests truly love what Perkins has meant to their community over the years. Customers flock to Perkins for all the Hallmark holidays so that Perkins pies and other baked goods are part of their family table.
The brand’s parent company, Ascent Hospitality Management LLC, has invested heavily in the company with a focus on keeping its legacy strong. And it has paid off: Perkins ranks at the top among similar breakfast concepts in guest satisfaction. Perkins gets kudos from the industry press too, routinely making top franchise lists such as the “Top 50 Privately Held Chains” by FSR magazine.
Of course, the brand continues to be known for its all-day menu featuring breakfast, lunch, and dinner items. “As a key differentiator, the Perkins bakery offers the unique opportunity in the family segment to drive dinner guests to a restaurant that has a heavy breakfast mix. Dinner traffic, combined with the late-night business in those trade areas where the market supports this, gives the business more opportunity to maximize their real estate footprint while also adding sales to offset fixed costs” continues Frank.
Breakfast in particular is a lucrative daypart for franchise operators, and at Perkins Restaurant & Bakery® one in eight transactions includes ordering pie. Pie represents a full 6 percent of product mix.
Franchisees can count on assistance from the Support Center every step of the way. From restaurant design and location build-out, to grand openings and daily operations, the Perkins franchise support team is there to assist. Perkins is looking for franchise partners to grow in target markets where it has the most name recognition, such as Florida, Minnesota, Tennessee, Wisconsin, Iowa, Pennsylvania, and Colorado.
“Our team’s restaurant industry expertise makes us the perfect partner for new and reputable multi-unit franchisees looking to diversify with an established yet modern concept,” says Peter Ortiz, Chief Development Officer for Ascent Hospitality Management Group. “Our dedication to innovation has paved the way for Perkins to continue to have a remarkable future, serving millions of happy, satisfied guests across North America.”
As a leading full-service concept, Perkins continues to grow its presence. The brand is looking for qualified and experienced franchisees to partners and offers several flexible build options and has open markets available.
To learn more about Perkins franchise opportunities, visit perkinsfranchising.com.
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