Perkins Restaurant & Bakery Leads the Pack in Growing and Lucrative Breakfast Franchise Segment
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Perkins Restaurant & Bakery Leads the Pack in Growing and Lucrative Breakfast Franchise Segment

Perkins Restaurant & Bakery Leads the Pack in Growing and Lucrative Breakfast Franchise Segment

Americans love breakfast. The breakfast restaurant market as measured in revenue is expected to top $11.5 billion and grow 3.5% by the end of this year, according to data from IBISWorld. It’s a lucrative business segment and there’s no other competitor in the breakfast market that does it better than Perkins Restaurant & Bakery franchise.

Breakfast eaters want quality and authenticity and when they find it they become loyal and dedicated customers. That means the first meal of the day has become a morning routine for many Americans and a regular revenue generator for restaurant operators. Beyond the traditional breakfast time segment is the rise in popularity of “brinner” (breakfast for dinner). This trend offers restaurant operators another potential revenue stream and boost in profitability.

“By offering all day breakfast menus at both our Huddle House and Perkins restaurants, we’re seeing a rise in margins and predict continuous growth in this segment,” said Michael Abt, CEO for Ascent Hospitality Management (and parent company for both restaurants). “While dining at fancy dinner restaurants may not be an ideal for most Americans, bringing the family together for brunch appears to be the more viable and cost-effective option.” 

As a franchise opportunity, Perkins rises above the competition, not just by serving quality food in a great atmosphere and its unique in-house bakery in each location, but by also being a great investment that offers franchise operators a track record of performance for more than seven decades. It’s a proven concept that has stood the test of time.

Since 1958, Perkins has offered high quality, flavorful, and affordable menu options for breakfast, lunch, dinner, and even snacks. The heritage of the Perkins brand and its ability to adapt to current consumer trends have placed it among the top performing companies in the family restaurant franchise segment. Perkins is now approaching 300 restaurants in 32 states, and growing.

Perkins Restaurants deliver the Perkins experience to loyal diners, through single-unit operations and multi-unit ownership franchise opportunities. Perkins gives its franchisees the chance to bring comfort, value, and great taste to their community – all while offering solid growth potential to operators.

The opportunity to buy a Perkins restaurant franchise business couldn’t be better for experienced restaurateurs interested in aligning with a concept that has withstood the test of time. Now more than ever, restaurant customers are looking for value without sacrificing selection and taste.

If owning a Perkins Restaurant & Bakery franchise sounds like the kind of investment opportunity you have been looking for, contact them for more information at


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Published: January 19th, 2023

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