Perspire Sauna Studio Heats Up Franchise Growth 
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Perspire Sauna Studio Heats Up Franchise Growth 

Perspire Sauna Studio Heats Up Franchise Growth 

There are a million reasons to love Perspire Sauna Studio.

The nation's fastest-growing infrared sauna studio shows no signs of slowing down, with 21 studios open and aggressive plans to expand as the hottest wellness brand in franchising.

Founded in 2010, Perspire Sauna Studio continues to shine as a science-based, technology-driven wellness company in helping people ignite the wellness within. The innovative Southern California-based brand, which has tripled in size since the start of the pandemic, is coming off a stellar 2021, surpassing the milestone of one million sauna sessions hosted. Same-studio membership also soared, up 25% since early 2020.

With over 50 franchise agreements inked for development in major markets across the U.S., Perspire Sauna Studio looks to double its sauna session count in the coming year.

"2021 was a momentous year for our company and certainly had to do with the shift in how people perceive the wellness industry," says Lee Braun, CEO of Perspire Sauna Studio. “It's miraculous to see so much growth over the past decade with plenty more to come in the coming year. Our success says a lot about the rise in the importance of holistic wellness and how infrared saunas play a popular role in that practice."

Perspire Sauna Studio is on a mission to bring infrared sauna and red-light therapy (RLT) to the masses in an affordable, spa-like way. The brand, backed by strong leadership and a fine-tuned franchise blueprint, stands apart from the competition with the pioneering use of advanced custom full spectrum infrared sauna technology and medical grade and high-intensity red light therapy.

Guests unwind, relax, and can achieve their unique wellness goals in a spacious, private room that features personalized treatments and entertainment. The detoxifying and clean sweat experience has been shown to improve sleep, boost immunity, burn calories, reduce inflammation, and simply refresh the mind and body after just one session.

Franchise partners like Dana Point and Laguna Niguel, California’s Maria Kirgan embrace the brand's strong unit-level economics and simple yet effective business model that includes low costs, minimal labor, and pandemic resistant services.

Kirgan discovered the "life-changing brand" as a client, who turned to Perspire Sauna Studio’s first-of-its-kind infrared technology and color light therapy to ease joint pain and anxiety throughout her breast cancer surgery and treatment recovery. Kirgan fell in love with the brand, and after more than two decades in the corporate world, was inspired to sign on as a multi-unit franchisee. Perspire Sauna Studio ownership provides Kirgan with flexibility, more family time, and a path to profitability with a brand she believes in.

Kirgan says, "I felt like I had partners alongside me that were cheering me on and provided so much guidance and support."

Perspire Sauna Studio actively seeks franchise partners in California, Florida, Texas, and Illinois. Although no special licensing, skills, or training is required, ideal candidates have professional leadership or managerial experience with a passion for health and wellness. The brand aims to expand in major markets throughout the U.S.

"Every community needs a wellness sanctuary to relax, reset and feel well inside and outside," adds Kirgan.

To learn more about Perspire Sauna Studio and franchising opportunities, visit

Perspire Sauna Studio™
The hottest new franchise is here (literally 150°). Perspire has developed, formulated and tested the most superior infrared sauna studio model and is the first national brand to bring this transformational health and wellness service to the masses. Learn More

Published: January 13th, 2022

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