Potbelly Announces Franchise Growth Acceleration Initiative
Potbelly Sandwich Shop, which continues to stand above the rest with the highest AUV* in the sandwich category, has recently announced its Franchise Growth Acceleration Initiative. The company has set a goal of reaching 2,000 total units with at least 85% of those in the franchise system. The growth strategy is guided by a seasoned senior team, including Chief Development Officer Larry Strain, who brings more than 20 years of success in steering national expansion for many high-profile brands to the team.
“Growth is at the top of our priority list this year. We have the opportunity to offer exclusive territories to multi-unit groups looking to expand their portfolios,” said Strain, the architect of the Potbelly growth phase. “It all comes down to the amazing quality of food and the desire that we share with interested, qualified franchise teams to offer it in areas they’d like to develop. We know we have a wonderful model, support team and innovative menu to bring to communities coast to coast.”
In addition to a top-tier AUV*, leadership team and expansion plan, Potbelly boasts an excellent sales to investment ratio and double-digit comp store sales growth. The Potbelly model is also built for flexibility, which allows franchisees to pick from endcap, drive-thru, inline and non-traditional store footprints. These factors, along with a diverse menu and multiple revenue streams stemming from various dayparts, all make Potbelly an attractive franchise restaurant investment.
Potbelly is signing deals with franchisees who meet the required financial criteria, have restaurant operations experience, strong entrepreneurial skill sets, are focused and driven problem solvers and enjoy working with others. For more information on this lucrative franchise opportunity, visit https://www.potbelly.com/franchising-why-potbelly.
*Highest AUVs among national sandwich competitors as reported in Nation’s Restaurant News in 2021
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