Salata Set to Soar as Fast Casual Franchise 
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Salata Set to Soar as Fast Casual Franchise 

Salata Set to Soar as Fast Casual Franchise 

It's a prime time to be a Salata Salad Kitchen franchise owner.

The leading built-to-order salad kitchen, with more than 85 locations in Texas, California, Louisiana, Georgia, and North Carolina, continues to prove its mettle as a simple, profitable, empowering fast casual dining experience where franchisees thrive.

With 80% of growth coming from a vibrant base of existing franchisees, Salata is set to build on its momentum via strategic expansion with experienced, business operators.

"We’ve done the work to identify new target markets, and now we want to find the right operators to grow with," says Julie Davis, Salata's vice president of franchise development.

Davis has a proven track record of driving sustainable franchise growth and expansion for notable brands. It didn't take long after joining Salata's leadership team in 2021 for the industry veteran to see how franchise owners and loyal customers embrace the brand built with a "love, purpose, gratitude™" culture.

"The passion and the stories that come out about Salata blows everybody out of the water," Davis says. "There's just something that makes you excited about talking about simple salads – there's magic here, and it's very much baked-in to a culture where we start with love, act with purpose, and serve with gratitude™."

Founded in 2005, Salata has pioneered the way in the booming fast-casual sector as a fresh and modern concept capitalizing on the demand for convenient, healthier lunch and dinner options.

Salata offers guests fully customizable, built-to-order salads as well as wraps, soups, organic teas, and lemonades. With five salad bases, more than 50 fresh toppings, and 11 house-made, gluten-free dressings, guests can create meals tailored to their lifestyles. Fresh fruits, vegetables, and lean proteins are prepared and chopped daily in-house.

Franchisees, on the other hand, can look to Salata’s tech-driven innovation, best-in-class operations, and strategic vendor partnerships. Sales are soaring at Salata, bolstered by its popular loyalty program, mobile app, and online and off-premise business. The systemwide average unit volume stands above $1 million—and climbing.

"Our operators feel that they have a leg up when it comes to hiring and training," Davis says. "It's a pristine, clean environment to work in, a simplified operation and buildout compared to other fast casual concepts.” The brand's flexible, efficient restaurant design accommodates various real estate needs, including a smaller dining room footprint, with some builds now featuring walk-up or drive-thru pickup windows. Salata locations are between 1,800 – 3,000 square feet, facilitating flexibility in site selection, so franchisees maximize guest traffic.

With five new restaurant openings already this year and six more planned for the next several months, Salata seeks to expand with candidates who have experience in restaurant development and operations and believe in the Salata brand and approach to deliver an exceptional customer experience. Priority markets for future growth include appealing regions with plenty of space for expansion, such as Alabama, Louisiana, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Florida.

If you're looking for a franchise packed with all the right ingredients for sustained success, Salata serves up the perfect opportunity. Get started today at

Salata is a 90-plus unit, built-to-order salad and wrap kitchen providing quick, healthy meal options. Known for excellent customer service, the experience is simple, playful and genuine, and features 50+ fresh toppings and house-made dressings. Learn More

Published: November 1st, 2022

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