Tech-driven Daddy's Chicken Shack Powers Up for Rapid Growth
Daddy's Chicken Shack is making its presence known as a tech-ready, fast-casual brand poised for explosive multi-unit growth.
Momentum for the Pasadena-rooted emerging brand, bursting onto California's culinary scene in 2018, continues to heat up with all the ingredients in place needed for rapid growth: unique flavor, a cutting-edge restaurant design, and unmatched technology-driven operations.
While other restaurant brands are playing catch up, investing in technology to get up to speed, Daddy's Chicken Shack started out tech-smart. The brand has earned its forward-thinking reputation with a multi-channel tech stack and kitchen format that elevates off-premise digital hospitality on top of excellent traditional in-person customer service.
Highly optimized back-of-the-house processes allow franchise owners to execute a diverse, high-quality Southern and Asian-influenced menu, with a world-class focus on quality, efficiency, speed, and accuracy. The brand’s multi-channel tech stack and kitchen format will deliver the chef-inspired fast-casual concept with QSR speed.
The brand's flagship location, set to open in July in The Heights area of Houston, will feature a state-of-the-art kitchen design with dual production lines. One side prepares drive-thru and mobile orders, while the other readies food for the dining room for a seamless ordering and dining process that meets the needs of every guest. While the brand’s prototype is 2,100 square feet, the flagship site stands at 3,400 square feet and will serve as the home to the franchise training center.
Franchise owners can also count on:
- a cloud-based POS
- a marketing playbook that includes location-based geofencing
- SMS-based customer review technology
With a regional developer model attracting the attention of experienced investors, Daddy's Chicken Shack is positioned to become an immediate industry force. The brand recently inked a regional developer agreement with RE/MAX founder Dave Liniger for 20 Daddy's Chicken Shack locations in Denver and Phoenix, where he will focus on the eastern part of the region, including Scottsdale.
"The upside for Daddy's Chicken Shack is limitless when you consider the level of differentiation it has achieved and that it will sustain in the years to come. This is a concept designed to thrive today where high-quality menu items must pair perfectly with convenience and value," says Liniger. "I don't take any investment lightly, and I've done endless due diligence on Daddy's Chicken Shack. This is a rock-solid brand with a remarkable foundation for expansion."
In addition to being Daddy Chicken Shack's founding franchise investor, Liniger is also an investor in the corporate entity and serves as a mentor to the company's co-founders, Pace Webb and Chris Georgalas.
With franchise sales taking off, Daddy's Chicken Shack's business model is set for scalability and sustained success. Franchising expert Dr. Ben Litalien, CFE, is the Chief Development Officer for the concept and architect of the Regional Developer strategy.
“Area developers often run out of capital before meeting their development schedule,” says Litalien. “Our Regional Developer model allows for independent franchisees in development territories, which fuels more rapid growth and all parties benefit.”
The ideal regional developer is already operating one or more franchise brands and has built a strong team to support the development of the leading chicken-based concept. They will have a desire to provide quality fresh ingredients to customers and leverage an unforgettable experience to bring people together. Daddy’s Chicken Shack aims to attract organizations with previous restaurant experience who resonate with the brand's values of bringing sunshine to communities by honoring inclusivity, good food, and the guest experience.
Ready to join one of America’s most innovative fast-casual brands, built for the future? Special incentives are in place for our Founder’s Circle members. Visit Daddy’s Chicken Shack now, daddysfranchising.com, or contact Ben at email@example.com.
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