The Perfect Pairing: DRNK coffee + tea and QWENCH juice bar
Think of it as a kind of healthy food and beverage nirvana. That’s what upstart brand DRNK coffee + tea and sister brand QWENCH juice bar offer franchisees and consumers. Each is a successful operation on its own but when you put both concepts together under one roof, it simply doesn’t get any better than that. Whether it’s a coffee drink, a juice smoothie, or any of the dozens of other menu choices, all ingredients at DRNK and QWENCH are always fresh, exceptionally crafted, and made to order in-house each day.
With both brands under the same roof, DRNK coffee + tea offers customers premium coffees and teas, ice blended drinks, breakfast items, sandwiches, and salads, while QWENCH juice bar brings juices, açaí bowls, a superfood food program, fruit and veggie shots, and more to the table.
“No other concept in this space offers two brands, on-trend and complementary to each other the way we’ve presented it. It’s a perfect pairing that maximizes operator efficiency per square foot,” says Mitch Baker, Vice President and Chief Marketing Officer for DRNK and QWENCH. He says that co-branding the two concepts is the perfect sweet spot because it targets a variety of customer day parts. In addition, the pairing concept solves the challenge operators face with seasonality; QWENCH performs better in warmer weather and DRNK performs better in colder weather, thus making the combo concept weatherproof.
DRNK is a unique coffee shop that offers a diverse selection of hot and cold organic coffees and teas, along with freshly made breakfast items, paninis, wraps, and salads. Continual R&D is part of the DNA at DRNK where customers can expect an eclectic mix of coffees featuring regular selections of “reserve” blends, proprietary creations, and signature blends.
QWENCH is an innovative juice bar concept that has built its reputation by using fresh ingredients, all-natural flavors, and creating a menu that offers high nutritional value with health-focused juice and smoothie superfoods. The brand is also famous for its Açaí Bowl, a Brazilian dish typically made from frozen açaí pulp and blended with milk or coconut water. In addition, QWENCH has created a food program using bowls and healthy burritos that is based on grains, superfoods, and proteins.
DRNK and QWENCH have been busy signing up new franchise partners in select markets ranging from California, Texas, Florida, New York, Ohio, Hawaii, Michigan, more. Many other territories are now available or soon will be. The brand is even expanding internationally in places like Saudi Arabia and Canada.
DRNK coffee + tea and QWENCH juice bar are both hot emerging brands that offer franchisees a great opportunity to get in early on an investment that is sure to offer a solid ROI. Put the two brands together in one location and you have a win-win with two premium franchises developed, tested, and launched by franchise professionals with significant retail and food service experience and the ability to provide the finest level of franchise support. The brands are dedicated to providing franchisees with all the tools necessary to be successful.
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