True REST Celebrates Large Area Development Growth
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True REST Celebrates Large Area Development Growth

True REST Celebrates Large Area Development Growth

True REST Float Spa is making waves on the road to rapid growth.

The emerging brand has awarded its 70th franchise territory in Atlanta, with plans to expand throughout 15 more states across the U.S.

The fastest-growing franchisor in the flotation therapy industry, True REST is building on the momentum of area developer agreements signed nationwide with experienced franchise portfolio owners.

True REST is the clear choice as an attractive business opportunity in the burgeoning health and wellness sector, where holistic modalities, like flotation therapy, are becoming mainstream. The world is talking about the healing benefits of floating—just look or listen to ESPN, the Joe Rogan Podcast, Dr. Oz, Kaiser Permanente commercials, and TIME Magazine!

True REST Franchising stands out by providing a high-end service to customers that is profound and unique. The upscale, clean, and friendly environment offers 60-minute flotation therapy sessions with customizable options within each float room, giving clients 100% control over their experience. Each Float Pod contains 10 inches of water and 1,000 pounds of Epsom salts, creating an anti-gravity experience that results in pain relief, relaxation, and better sleep.

True REST, with 70 territories currently inked for nationwide development, aims to have 100 territories in place by the end of 2020. Both the therapy and the True REST business model have flourished in big cities such as Phoenix, Detroit, Columbus, Ohio; Houston and Austin, Texas; and Sacramento, California. The brand is also a great fit for small towns the likes of Wilmington, North Carolina; Sedona, Arizona; and Provo, Utah.  

Construction is already underway for future area development growth in Atlanta, Pittsburg, Cleveland, Omaha, Nebraska, and Napa, California. It’s clear that floating is popular with everyone!

Experienced franchisees are attracted to True REST for its simplicity. There is a high recurring revenue model, no independent contractors or skilled labor, and low cost of goods. Growing local brand awareness and public education about the benefits of floating is important to True REST. In markets like Phoenix, home to five True REST spas, the proof is in the thousands of members that float regularly!  True REST has proven that floating is not just popular in larger cities, with spas taking off in affluent suburbs throughout the Midwest, tourist destinations, and NFL cities alike.

If you are looking to develop a franchise territory in a growing industry with a validated model, look at True REST.  To learn more about the actual revenue of franchisees and an expense overview, fill out a form at



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Published: January 9th, 2019

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