World Gym Offers Entrepreneurs A Powerful Franchising Opportunity
There is no better time to be in the fitness industry than right now – and no better franchise brand to do it with than with World Gym, the proven concept with more than 230 locations on 6 continents...and growing. The elite brand offers industry-leading, complete wellness solutions, a superior member experience, and extraordinary franchisee support.
World Gym got its start in 1976 at “Muscle Beach” in Santa Monica, California. Since then, it has evolved into an internationally recognized brand respected by fitness enthusiasts around the world. Through the years the brand has remained dedicated to its franchisees, customers, and to creating a network of innovative training and wellness destinations everywhere.
Consumer demand for fitness options is in high demand. Consider some of the numbers:
• The fitness industry has shown year over year growth, with a brief pause during Covid-19. According to the 2020 IHRSA Global Report, in 2019, the U.S. generated more than $35 billion in revenue with 43,370 clubs and 64.1 million members and a 21.2% penetration rate. Health club memberships also increased by 28% (between 2010-2019).
• World Gym was resilient even during the Covid-19 crisis. For example, World Gym Australia franchisees generated 10,000 new members in 2020.
• In fact, Covid-19 has increased demand for health and fitness services even more. A recent study published in JAMA, found that adults under shelter-in-place orders gained more than a half a pound every 10 days or 2 pounds per month. That could mean a weight gain of up to 20 pounds this past year.
“As a result, we are already seeing members return to our gyms on a serious health-mission,” says World Gym Director of Franchise Sales Jackie Mendes. “They want to boost their immunity, lose weight, improve their mental wellbeing, and socialize with other human beings. There’s a significant, global awakening underway, as those who wish they took better care of themselves pre-pandemic become empowered to take control of their health.”
There are numerous differentiators that make World Gym a great investment opportunity. World Gym members have access to an unparalleled variety of industry-leading training equipment, cutting-edge fitness programs, personal training and innovative nutrition, and recovery and wellness amenities—all at a very reasonable cost.
The brand is fully dedicated to supporting its franchisees. That’s why operators get a powerful arsenal of competitive advantages including facilities powered by advanced frontend and backend technologies that create operational efficiencies that help manage expenses while maintaining the integrity of the customer experience. “We provide financial planning and resources, territory analysis and real estate representation, layout and design, pre-construction and build-out, a preferred vendor program with exclusive World Gym franchisee discounts, online and offline revenue streams, marketing, advertising, PR, and sales support, leadership development, and ongoing business coaching,” says Mendes.
World Gym is a recurring revenue-based business where most of membership dues occur via automatic monthly draws. This is a reliable and predictable income model much better than billing per transaction or product sold. The method also gives franchisees the ability to better forecast monthly and annual revenues across multiple revenue streams.
Now is the time to team up with World Gym because the brand is in accelerated growth-mode. In 2020, the company invested heavily in growing its leadership team with a focus on doubling-down on franchisee support. The brand also expanded partnerships with leaders in consumer data analytics and commercial real estate to fortify its unit growth. When you become a World Gym franchisee you are joining a family that cares about you and is there to provide all the support you need.
If all of this sounds like the kind of powerful investment opportunity you have been looking for, visit worldgymfranchising.com or call 800-544-7441 for more information about franchising and becoming a member of the World Gym global fitness family.
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