sweetFrog Franchise Overview

About sweetFrog

sweetFrog is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

Franchise History

The founder, Derek Cha, started sweetFrog in 2009 with his wife, Annah Kim. Derek’s goal was to create a business, in the midst of a unfriendly economy, that could thrive and bring hope and happiness to a very down market. As this would be Derek’s first year in Richmond, he was prepared for the challenge. With faith, prayer, and the support of family and friends, sweetFrog began. Two years later, sweetFrog has grown by leaps and bounds (or hops)! By the spring of 2012, sweetFrog will have over 100 sweetFrog stores operating in over 15 states, and 1 international location in South Korea. Derek and Annah couldn’t be more proud of the business and its continued growth.