The Dolly Llama Franchise Overview

About The Dolly Llama

The Dolly Llama was founded by real estate leader, Eric Shomof and Samuel Baroux, an acclaimed European entrepreneur and restaurateur who wanted to bring his passion for food and dessert to the states. The name was inspired by a real llama Baroux encountered on a farm in the South of France, as a way to tie in some nostalgia from his home country. Since its inception in 2017, The Dolly Llama has dominated LA’s waffle scene with its own unique take on the Bubble Waffle, Hong Kong’s #1 street food in addition to Dolly Llama Shakes, Waffle Sticks, and OG Waffles and aims to prove that all waffles don’t need syrup. The Dolly Llama currently operates locations in Downtown Los Angeles, Koreatown, Northridge, and Sherman Oaks.

Franchise History

The Southern California concept was established in 2017 as a destination for families, shoppers, students, and tourists of all ages, and has since established itself as the hottest dessert destination in Los Angeles with an iconic logo and unparalleled aesthetic flair. The Dolly Llama corporate has doubled the number of stores from two to four in 2019 alone, and the brand has distinctively engineered a business for a modern market by establishing three different franchising models to accommodate a range of store footprints. This versatility is an especially attractive detail to operators looking to franchise multiple units in more than one format to cater to different audiences. Brick-and-Mortar: The Brick & Mortar store model, which ranges from 800 - 2000 sq feet, has a specific layout designed for efficiently producing the entire The Dolly Llama menu and properly displaying logos and branding to maximize presentation and The Dolly Llama’s merchandising Brand Standards. The full menu is available in this model along with a dining room and ample seating for all guests. Kiosk: The Kiosk model mirrors the aesthetic of a Brick-and-Mortar location, and offers the full menu, but can be scaled to the atmosphere. The standard Dolly Llama Kiosk is 250-300 sq ft and the most suitable model for food courts or smaller locations that share a common seating area or outside venue such as a park. Mobile Trailer: The Food Trailer model is a mobile kitchen where all cooking, storing and preparation equipment is designed inside a health department approved food trailer that can be located at strategic locations. This model is ideal for bringing The Dolly Llama’s menu to events, parties, and festivals, while further generating brand awareness.