Anatomy of a Brand
Older brands must change with the times, while newer brands undergo their own startup process. Franchise leaders tell their stories of how their brands were developed, launched, and reimagined as thriving, growing companies to meet changing consumer and franchisee needs.
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September 14th, 2025
Each year, IFA partners with the International Bar Association’s Franchising Committee to develop a program for some of the world’s leading practitioners and franchise legal counsel.
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