Anatomy of a Brand - Franchising.com

Anatomy of a Brand

Older brands must change with the times, while newer brands undergo their own startup process. Franchise leaders tell their stories of how their brands were developed, launched, and reimagined as thriving, growing companies to meet changing consumer and franchisee needs.

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RWS Tridion
RWS helps organizations in breaking down communication barriers and enhancing connections with their audiences-whether they are employees, franchisees, partners or customers-across the globe.
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Bojangles
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