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Franchise Growth

Discover ideas, tactics, and strategies to answer your questions on how to grow your franchise business. Franchisors, multi-unit franchisees, and industry experts share their ideas, programs, and success stories to help you build a strong franchise business.

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At Imaginuity, we believe that when you know better, you do better. That’s why we connect Human Intelligence, Data Intelligence, and Artificial Intelligence to make marketing perform better for multi-location and franchise brands.
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Drybar
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Drybar
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Franchisees can best prepare to receive funding through planning, discipline, and financial diversification
  • Stephanie Castagnier Dunn
  • 5,204 Reads 8 Shares
Our April roundup of international franchise news travels to Canada, Kenya, and Mexico
  • Kevin Behan
  • 2,488 Reads 1 Shares
Franchisors can grow by remaining consistent with core services and values while attracting new customer markets
  • Ashley Gundlach
  • 2,750 Reads 9 Shares
Members of the Multi-Unit Franchising Conference board of directors share their 2026 predictions
  • Kerry Pipes
  • 6,131 Reads 3 Shares
When franchisees choose to open additional locations, it signals confidence in the model and support behind the brand
  • Matt Kelton
  • 3,029 Reads 8 Shares
For Clement Troutman, staying the course was riskier than moving into franchising with Tropical Smoothie Cafe
  • Kevin Behan
  • 4,292 Reads 23 Shares
Franchisee Julie Hagovsky is bringing the brand to Florham Park and planning two additional locations
  • M. Scott Morris
  • 2,548 Reads 10 Shares
Private equity's entrance into a brand's world can spark tension between tradition and transformation
  • Paul Wilbur
  • 2,943 Reads 2 Shares
The new locations will be developed in South Las Vegas
  • M. Scott Morris
  • 3,070 Reads 9 Shares
Franchisees weighing acquisitions, new development, or required remodels need financing structures that preserve cash and support long-term growth
  • Mike Yenason
  • 3,225 Reads 23 Shares
News and notes on service brand franchises to begin the year
  • Kevin Behan
  • 2,364 Reads 1 Shares
American Family Care
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American Family Care
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American Family Care
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The franchise business has always been about balancing independence with interdependence
  • Carty Davis
  • 4,164 Reads 1 Shares
Four operators share the upsides and challenges of running multiple concepts under one franchisor's platform
  • M. Scott Morris
  • 6,492 Reads 23 Shares
Smaller restaurant footprints cut costs, boost efficiency, and support off-premise dining without sacrificing the guest experience
  • Chris Cheek
  • 2,792 Reads 10 Shares
Franchise leaders at FLDC 2025 shared how speed, qualification, and clear expectations drive smarter franchise growth
  • M. Scott Morris
  • 2,749 Reads 3 Shares
Partnering with the right master franchisee can help brands establish a presence in a foreign market and grow
  • Jayson Tipp
  • 4,083 Reads 30 Shares
Service brand deals continue to grow through the end of the year
  • Kevin Behan
  • 2,682 Reads 6 Shares
Tips for how to leverage franchise growth through transfers, amid economic projections of an increase in resales in the upcoming year
  • Robin Gagnon
  • 6,230 Reads 11 Shares
Joining a franchise with established vendor relationships gives franchisees an advantage in starting and growing their business
  • Stewart Hansen
  • 3,906 Reads 11 Shares
The IFA is telling the stories of local franchisees who make a difference in their communities
  • Matt Haller
  • 3,794 Reads 10 Shares
Expansion into the Middle East requires due diligence into the local regulations as well as the culture and demand of customers in the region
  • Josh York
  • 5,527 Reads 1 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Top considerations for understanding and getting the most out of the franchise resale process
  • Jon Franz
  • 3,764 Reads 1 Shares
New annual report shares latest insights on franchise development, lead generation, and recruitment
  • Franchise Update Media
  • 3,868 Reads 40 Shares
Franchisees must take a multi-year development mindset to secure the best locations to expand and stay ahead of the competition
  • Dana Calvert
  • 3,422 Reads 4 Shares
At Wetzel's Pretzels, tech powers smarter targeting, tracking & virtual touchpoints to boost franchisee lead quality
  • Franchise Update Media
  • 3,240 Reads 1 Shares
Tech + strategy fuel Big Biscuit's franchise growth: smarter targeting, qualified leads, & strong brand connections
  • Franchise Update Media
  • 3,214 Reads 1 Shares
Intuition still has a place in real estate site selection, but layers of consumer data go into decisions
  • M. Scott Morris
  • 6,065 Reads 7 Shares
New locations are planned for the Ohio cities of Dayton, Columbus, and Cincinnati
  • M. Scott Morris
  • 3,867 Reads 7 Shares
The franchise model relies upon qualities like leadership, communication, and teamwork that come naturally to military veterans
  • Doug Willmarth
  • 2,956 Reads 3 Shares
Service brand deals continue to grow through Autumn
  • Kevin Behan
  • 2,773 Reads 2 Shares
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