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Franchise Growth

Discover ideas, tactics, and strategies to answer your questions on how to grow your franchise business. Franchisors, multi-unit franchisees, and industry experts share their ideas, programs, and success stories to help you build a strong franchise business.

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Imaginuity
At Imaginuity, we believe that when you know better, you do better. That’s why we connect Human Intelligence, Data Intelligence, and Artificial Intelligence to make marketing perform better for multi-location and franchise brands.
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Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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The change follows the elimination of the Franchise Directory in 2023
  • International Franchise Association
  • 6,291 Reads 3 Shares
Second-generation franchisee shares tips on how to build on family legacy and ensure future success
  • Brian Fuder
  • 3,835 Reads 6 Shares
Franchises that best utilize technology can set themselves up for continued growth and success
  • Tim Vogel
  • 3,560 Reads 10 Shares
Multi-unit franchisee David Plait developed his approach over years of trial and error
  • M. Scott Morris
  • 5,081 Reads 6 Shares
Stepping into a parent's shoes can be both an honor and a daunting challenge
  • Kendall Rawls
  • 4,874 Reads 2 Shares
Parent companies can provide franchisees with potential competitive advantages
  • Chris Beckham
  • 5,135 Reads 2 Shares
Economic conditions are attracting interest from investors seeking stability and growth
  • Tori Wagner
  • 3,705 Reads 2 Shares
Broadening of market participation tends to be a constructive sign for the durability of a rally
  • Carol Schleif
  • 3,886 Reads 2 Shares
Having the proper visibility and accessibility to attract customers is vital
  • Kevin Behan
  • 5,771 Reads 15 Shares
Succession planning requires practical steps to sustain and grow what you've built
  • Helen Bond
  • 6,361 Reads 53 Shares
Franchisors must be able to customize their products and services to the local preferences of a foreign market
  • Bob Kaufman
  • 7,285 Reads 130 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
SPONSORED CONTENT
A new report reveals that 41% of those surveyed expect revenue losses
  • M. Scott Morris
  • 3,556 Reads 11 Shares
Success in a new country largely depends on who represents the brand
  • William Edwards and Alison McElroy
  • 3,880 Reads 4 Shares
Taco John's CEO shares four key areas to drive growth and operational efficiency
  • Heather Neary
  • 5,516 Reads 9 Shares
For exponential results, look at your franchise from a private equity lens
  • Keith Gerson
  • 3,869 Reads 4 Shares
Multi-unit franchisee shares takeaways and advice from first year of ownership
  • Allen Brewington
  • 5,078 Reads 7 Shares
With thriving economies, cultural fit, and market demand, Middle East countries offer attractive opportunities for international expansion
  • Joe Lewis
  • 5,282 Reads 4 Shares
Franchise Update's annual mystery shopping survey of franchise development tools shows improvement
  • M. Scott Morris
  • 4,451 Reads 3 Shares
Operating a franchise comes with a unique network of support from others throughout the system
  • Bill McPherson
  • 3,835 Reads 3 Shares
Investors see interest rate cut as a way to ensure growth rather than as an antidote for sluggishness
  • Carol Schleif
  • 4,392 Reads 3 Shares
Goals include extending pro-small business policies and establishing a joint-employer standard
  • International Franchise Association
  • 4,121 Reads 5 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Franchisors should seek franchisees who share the same core values and vision for success
  • Alberto Landero
  • 3,917 Reads 10 Shares
Diversification stabilizes income and opens avenues for growth and resilience
  • Tori Wagner
  • 4,368 Reads 4 Shares
Chain looks to become a global brand by entering new markets and expanding international presence 
  • Kevin Behan
  • 14,784 Reads 6 Shares
Bust through the myths about growing your business
  • Larry Layton
  • 4,549 Reads 14 Shares
Director of franchise development shares thoughts on aligning goals and communication between franchise development and marketing
  • Franchise Update Media
  • 5,384 Reads 3 Shares
Rebranding a franchise requires a lot of work but can lead to greater customer engagement and long-term success
  • Julie Green
  • 4,756 Reads 9 Shares
Along with a previous deal, there are plans to open 9 units in Georgia
  • M. Scott Morris
  • 4,112 Reads 4 Shares
By maintaining a balance of stability and flexibility, franchise brands can navigate uncertainty
  • Art Coley
  • 3,919 Reads 9 Shares
Emerging franchises must establish a solid foundation and core values for steady, successful growth
  • Richie Huffman
  • 3,942 Reads 24 Shares
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