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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Imaginuity
At Imaginuity, we believe that when you know better, you do better. That’s why we connect Human Intelligence, Data Intelligence, and Artificial Intelligence to make marketing perform better for multi-location and franchise brands.
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Camp Bow Wow
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Camp Bow Wow
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Camp Bow Wow
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The chief marketing officer from Captain D's discusses how AI affects data analysis
  • Franchise Update Media
  • 1,420 Reads 5 Shares
Chief marketing officer from WellBiz Brands discusses how AI affects data analysis
  • Franchise Update Media
  • 19,531 Reads 6 Shares
Customer experience starts with leaders who consistently model the culture they expect
  • John DiJulius
  • 2,105 Reads 5 Shares
Annual report asks franchises how they track their online reputation and their biggest challenge in managing it
  • Franchise Update Media
  • 1,390 Reads 5 Shares
At FGMC, franchise marketers explored how connecting every customer touchpoint can create seamless experiences that build loyalty beyond a single transaction.
  • M. Scott Morris
  • 1,464 Reads 8 Shares
A successful rebrand should reflect how a franchise has evolved and where it will go in the future
  • Jane McPherson
  • 1,680 Reads 20 Shares
At FGMC, Head to Toe Brands shared how years of persistence and smarter data infrastructure turned complex reporting into actionable insights for franchisees.
  • M. Scott Morris
  • 1,486 Reads 1 Shares
At FGMC, HubKonnect CEO Michael Koch explained why AI success starts with connected data, hyperlocal intelligence, and turning insights into action.
  • M. Scott Morris
  • 1,501 Reads 5 Shares
At FGMC, franchise leaders explored how breaking down silos and integrating AI can help marketing teams move faster while keeping people at the center.
  • Kerry Pipes
  • 1,618 Reads 6 Shares
At FGMC, Ring founder Jamie Siminoff shared how staying focused on the mission, embracing constraints, and listening to customers can turn setbacks into growth
  • Kerry Pipes
  • 1,413 Reads 9 Shares
Annual report looks at whether franchises track costs per lead and costs per sale and the amounts for each
  • Franchise Update Media
  • 2,616 Reads 17 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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At FGMC, franchise leaders explored how turning marketing data into clear, actionable decisions can improve franchisee profitability and grow enterprise value
  • Kerry Pipes
  • 1,502 Reads 5 Shares
The Franchise Growth & Marketing Conference showcased how data, AI, and collaboration drive profitable growth
  • Kerry Pipes
  • 1,488 Reads
Digital tools matter, but the strongest franchise relationships, and the best business opportunities, happen face-to-face
  • Jack Monson
  • 1,535 Reads 5 Shares
Streaming platforms and technology advances can geo-target to ensure the message is reaching the right local audiences
  • David Martin
  • 1,535 Reads 5 Shares
Instead of focusing on clicks and views, franchise marketing campaigns should be judged on driving outcomes such as value, growth, and increased revenue
  • Steve Buors
  • 1,394 Reads 10 Shares
Annual report looks at which marketing and advertising programs are handled in-house versus outsourced to digital companies
  • Franchise Update Media
  • 1,817 Reads 1 Shares
Centralized content and consistent reporting across all locations are among the keys to a scalable marketing infrastructure
  • Marissa Ledford
  • 2,197 Reads 24 Shares
Team members who go above and beyond to help customers and co-workers make themselves invaluable
  • John Tschohl
  • 1,776 Reads 10 Shares
Annual report looks at top considerations behind when a franchise changes the size of its marketing department
  • Franchise Update Media
  • 1,785 Reads 6 Shares
In addition to having national advertising campaigns, many franchisees prioritize relationships with customers and having a presence in the community
  • Kevin Behan
  • 2,584 Reads 8 Shares
GoTo Foods
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GoTo Foods
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GoTo Foods
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Structured onboarding, staff retention, and community marketing ensure seamless transitions and consistent performance
  • Franchise Update Media
  • 2,825 Reads
Ensure smooth ownership transitions with clear communication, strong onboarding, and consistent support to protect performance
  • Franchise Update Media
  • 3,230 Reads
Strong planning, buyer standards, and support ensure smooth franchise ownership transitions and consistent performance
  • Franchise Update Media
  • 3,256 Reads 4 Shares
Strong onboarding, training, and support help new franchise owners maintain performance and brand consistency during transitions
  • Franchise Update Media
  • 3,503 Reads
Customer journey mapping can help brands eliminate inconsistent service and create a signature experience that makes price less important
  • John DiJulius
  • 3,725 Reads 2 Shares
Poor local customer experience hurts franchise sales as AI amplifies reviews shaping brand reputation and validation outcomes
  • Jack Monson
  • 3,841 Reads 5 Shares
Exceptional customer service is a relentless commitment that keeps customers coming back and drives long-term growth
  • John Tschohl
  • 2,422 Reads 5 Shares
A Marketing professional from Handyman Connection discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,966 Reads 9 Shares
A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 3,184 Reads 5 Shares
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