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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Annual report looks at which marketing and advertising programs are handled in-house versus outsourced to digital companies
  • Franchise Update Media
  • 1,278 Reads 1 Shares
Centralized content and consistent reporting across all locations are among the keys to a scalable marketing infrastructure
  • Marissa Ledford
  • 1,712 Reads 21 Shares
Team members who go above and beyond to help customers and co-workers make themselves invaluable
  • John Tschohl
  • 1,399 Reads 9 Shares
Annual report looks at top considerations behind when a franchise changes the size of its marketing department
  • Franchise Update Media
  • 1,389 Reads 6 Shares
In addition to having national advertising campaigns, many franchisees prioritize relationships with customers and having a presence in the community
  • Kevin Behan
  • 1,964 Reads 8 Shares
Structured onboarding, staff retention, and community marketing ensure seamless transitions and consistent performance
  • Franchise Update Media
  • 2,414 Reads
Ensure smooth ownership transitions with clear communication, strong onboarding, and consistent support to protect performance
  • Franchise Update Media
  • 2,861 Reads
Strong planning, buyer standards, and support ensure smooth franchise ownership transitions and consistent performance
  • Franchise Update Media
  • 2,860 Reads 4 Shares
Strong onboarding, training, and support help new franchise owners maintain performance and brand consistency during transitions
  • Franchise Update Media
  • 3,165 Reads
Customer journey mapping can help brands eliminate inconsistent service and create a signature experience that makes price less important
  • John DiJulius
  • 3,364 Reads 2 Shares
Poor local customer experience hurts franchise sales as AI amplifies reviews shaping brand reputation and validation outcomes
  • Jack Monson
  • 3,264 Reads 5 Shares
Bosch Auto Service
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Bosch Auto Service
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Bosch Auto Service
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Exceptional customer service is a relentless commitment that keeps customers coming back and drives long-term growth
  • John Tschohl
  • 2,069 Reads 5 Shares
A Marketing professional from Handyman Connection discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,528 Reads 9 Shares
A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,608 Reads 5 Shares
Annual report shares the size and responsibilities of franchise marketing departments and how they determine when to add team members
  • Franchise Update Media
  • 1,710 Reads 1 Shares
A marketing professional from BNI discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,303 Reads
A Marketing professional from Kilwins discuss ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,165 Reads 7 Shares
Smalls Sliders CMO Michael Alberici focuses on traffic, frequency, mix, and profitability at every location
  • Kerry Pipes
  • 2,459 Reads 72 Shares
Franchise Growth & Marketing Conference reflects the expanding role of marketing in franchising
  • Kerry Pipes
  • 1,735 Reads 1 Shares
Demand drives the growth of brand categories across wellness, pet care, education, and experiential services
  • Paul Wilbur
  • 2,257 Reads
Complaints are opportunities to improve operations, strengthen loyalty, and win repeat business
  • John Tschohl
  • 2,241 Reads 4 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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The most effective forms of content are clear, consistent, and lead to action
  • Michelle Hummel
  • 2,019 Reads 10 Shares
Annual report shares the most successful ways franchises increase traffic and leads through marketing and digital advertising
  • Franchise Update Media
  • 1,808 Reads
The IFA says renewed interest in franchising reflects a broader shift toward entrepreneurship
  • International Franchise Association
  • 3,575 Reads 47 Shares
Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
  • Jack Monson
  • 2,082 Reads 3 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,234 Reads 6 Shares
Franchise marketers must discover the most effective platforms to share their brand story with customers and prospects
  • Kevin Behan
  • 2,193 Reads 7 Shares
Franchise marketers should take the following steps to reduce the disconnect between consumer execution and lead generation teams
  • Greg Morrell
  • 1,685 Reads 16 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,192 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,142 Reads 15 Shares
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