Franchise Marketing - Franchising.com

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Dogtopia
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Dogtopia
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Dogtopia
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PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
  • Franchise Update Media
  • 1,255 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
  • Franchise Update Media
  • 1,345 Reads 19 Shares
Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
  • Franchise Update Media
  • 1,867 Reads 4 Shares
New franchises must determine a clear message and strategy when building awareness among customers and potential franchisees
  • Mike Weinberger
  • 1,311 Reads 1 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
  • Franchise Update Media
  • 1,613 Reads 10 Shares
Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
  • Franchise Update Media
  • 1,601 Reads 10 Shares
The 2025 Annual Franchise Marketing Report (AFMR) reveals brands are doubling down on innovation
  • Helen Bond
  • 3,220 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
  • Steve Buors
  • 1,814 Reads 6 Shares
New annual report shows franchisees' contributions to local and national marketing funds and franchisors' strategies for marketing programs
  • Franchise Update Media
  • 1,949 Reads 2 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
  • Kerry Pipes
  • 1,869 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
  • Kerry Pipes
  • 1,643 Reads 2 Shares
Bojangles
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Bojangles
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Bojangles
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Be friendly to your customers in every way you communicate
  • John DiJulius
  • 2,295 Reads 2 Shares
Wonderly exec discusses how the brand attracts and supports franchisees with data and technology
  • Franchise Update Media
  • 1,689 Reads 4 Shares
Franchises can optimize the customer experience with technology by providing convenience, value, and quality
  • Casey Morford
  • 1,947 Reads 10 Shares
Franchise's emphasis on grassroots marketing is a key to retaining current members and attracting new customers
  • Kevin Behan
  • 3,170 Reads 44 Shares
This issue is characterized by the dynamic intersection of technology, innovation, marketing, and franchise leadership
  • Kerry Pipes
  • 2,051 Reads 1 Shares
In today's fast-paced world, customers appreciate the ease of shopping with Amazon
  • John Tschohl
  • 2,800 Reads 4 Shares
New annual report reveals how brands handle their online reputations by franchise sector
  • Franchise Update Media
  • 2,105 Reads 2 Shares
Franchise marketing executives discuss how they collaborate with other team members to optimize the customer experience
  • Kevin Behan
  • 2,806 Reads 3 Shares
Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
  • Kevin Behan
  • 2,123 Reads 12 Shares
A simple interaction can have profound effects on a customer's emotional well-being
  • John DiJulius
  • 2,147 Reads 2 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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The end goal is to get the problem resolved, not to put employees on the defensive
  • John Tschohl
  • 1,866 Reads 2 Shares
Franchise executives discuss how to balance the power of AI and technology with personal interaction to optimize customer experience
  • Kerry Pipes
  • 1,807 Reads 11 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
  • Kerry Pipes
  • 3,070 Reads 24 Shares
Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
  • Franchise Update Media
  • 2,430 Reads 10 Shares
Franchise marketing professionals with Buzz Franchise Brands discuss working with different departments
  • Franchise Update Media
  • 2,044 Reads 2 Shares
Franchise marketing professionals with Express Employment Professionals discuss working with different departments
  • Franchise Update Media
  • 1,907 Reads 3 Shares
Franchise leaders discuss how they improve operations, efficiency, and the customer experience by collecting data through the latest technology platforms
  • Kevin Behan
  • 2,590 Reads 10 Shares
Although franchises are national brands, customers often think locally when evaluating their closest franchise location
  • Steven Toole
  • 2,588 Reads 16 Shares
Franchise marketing professional with HTeaO discuss working with different departments
  • Franchise Update Media
  • 2,226 Reads 2 Shares
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