Franchise Marketing - Franchising.com

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Bojangles
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Bojangles
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Bojangles
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AFMR examines how franchises are increasingly using AI to assist with customer feedback and satisfaction
  • Franchise Update Media
  • 1,429 Reads 2 Shares
A brand refresh requires extensive planning with messaging and visuals, but can lead to greater customer awareness 
  • Marci Kleinsasser, CFE 
  • 1,174 Reads 25 Shares
Delivering exceptional CX is indispensable for sustainable growth in franchising
  • Kerry Pipes
  • 1,557 Reads 5 Shares
AFMR looks at franchisee involvement with marketing and advertising through franchise advisory groups
  • Franchise Update Media
  • 1,363 Reads 5 Shares
The company prioritizes character and chemistry over competency when hiring
  • John DiJulius
  • 2,481 Reads 8 Shares
Jed Lewis wants everyone to feel at home at Five Iron Golf
  • Kerry Pipes
  • 1,684 Reads 3 Shares
Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,895 Reads 3 Shares
Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,565 Reads 4 Shares
Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,518 Reads 4 Shares
Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,478 Reads 11 Shares
Annual conference provides top insights and strategies for franchise leaders to deliver outstanding experiences for customers
  • Franchise Update Media
  • 1,706 Reads 2 Shares
MassageLuXe
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MassageLuXe
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MassageLuXe
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AFMR asks franchises their top social media channels for consumer advertising and what has been most successful
  • Franchise Update Media
  • 1,927 Reads 4 Shares
Customer experience leaders consistently outperform competitors and the stock market
  • John DiJulius
  • 2,975 Reads 6 Shares
Advertising and quality products go only so far
  • John Tschohl
  • 1,882 Reads 6 Shares
Joseph Riner shares marketing program support brand offers its franchisees
  • Kevin Behan
  • 1,922 Reads 16 Shares
AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
  • 1,960 Reads 10 Shares
Developing a strong company culture and employee experience can lead to greater customer satisfaction
  • Del Salinas
  • 2,759 Reads 9 Shares
Little Caesars executive shares process behind making popular Super Bowl commercial with Eugene Levy
  • Kevin Behan
  • 2,084 Reads 4 Shares
AFMR examines the use and profitability of franchise customer loyalty programs
  • Franchise Update Media
  • 1,663 Reads 4 Shares
Opportunities abound for emerging brands to establish value and messaging to reach new audiences
  • Jamie Krasnov
  • 2,442 Reads 16 Shares
Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
  • Kevin Behan
  • 2,437 Reads 32 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
  • Franchise Update Media
  • 2,093 Reads 4 Shares
A customer experience action statement clarifies employees' daily roles
  • John DiJulius
  • 2,142 Reads 5 Shares
Charleys Philly Steaks takes a methodical approach to social media and franchise development 
  • Jack Monson and Sophia Giordano-Scott
  • 5,771 Reads 12 Shares
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
  • 3,696 Reads 24 Shares
CEO shares tips for marketing and engaging with customers to enhance brand experience
  • Teresa Johnson
  • 2,251 Reads 9 Shares
Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,613 Reads 31 Shares
Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,608 Reads 20 Shares
Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,311 Reads 7 Shares
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 4,516 Reads 91 Shares
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