Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Many Locations, One Solid Strategy. Whether you’ve got 50 locations or 5,000, your customers want a personal touch, and we’re here to make sure they get it.
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New franchises must determine a clear message and strategy when building awareness among customers and potential franchisees
- Mike Weinberger
- 1,204 Reads 1 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
- Franchise Update Media
- 1,460 Reads 10 Shares
Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
- Franchise Update Media
- 1,438 Reads 7 Shares
The 2025 Annual Franchise Marketing Report (AFMR) reveals brands are doubling down on innovation
- Helen Bond
- 3,090 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
- Steve Buors
- 1,742 Reads 6 Shares
New annual report shows franchisees' contributions to local and national marketing funds and franchisors' strategies for marketing programs
- Franchise Update Media
- 1,831 Reads 2 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
- Kerry Pipes
- 1,821 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
- Kerry Pipes
- 1,591 Reads 2 Shares
Be friendly to your customers in every way you communicate
- John DiJulius
- 2,167 Reads 2 Shares
Wonderly exec discusses how the brand attracts and supports franchisees with data and technology
- Franchise Update Media
- 1,641 Reads 4 Shares
Franchises can optimize the customer experience with technology by providing convenience, value, and quality
- Casey Morford
- 1,866 Reads 10 Shares
Franchise's emphasis on grassroots marketing is a key to retaining current members and attracting new customers
- Kevin Behan
- 3,090 Reads 44 Shares
This issue is characterized by the dynamic intersection of technology, innovation, marketing, and franchise leadership
- Kerry Pipes
- 2,022 Reads 1 Shares
In today's fast-paced world, customers appreciate the ease of shopping with Amazon
- John Tschohl
- 2,754 Reads 4 Shares
New annual report reveals how brands handle their online reputations by franchise sector
- Franchise Update Media
- 2,086 Reads 2 Shares
Franchise marketing executives discuss how they collaborate with other team members to optimize the customer experience
- Kevin Behan
- 2,727 Reads 3 Shares
Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
- Kevin Behan
- 2,071 Reads 12 Shares
A simple interaction can have profound effects on a customer's emotional well-being
- John DiJulius
- 2,128 Reads 2 Shares
The end goal is to get the problem resolved, not to put employees on the defensive
- John Tschohl
- 1,837 Reads 2 Shares
Franchise executives discuss how to balance the power of AI and technology with personal interaction to optimize customer experience
- Kerry Pipes
- 1,778 Reads 11 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
- Kerry Pipes
- 3,026 Reads 24 Shares
Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
- Franchise Update Media
- 2,388 Reads 10 Shares
Franchise marketing professionals with Buzz Franchise Brands discuss working with different departments
- Franchise Update Media
- 1,989 Reads 2 Shares
Franchise marketing professionals with Express Employment Professionals discuss working with different departments
- Franchise Update Media
- 1,876 Reads 3 Shares
Franchise leaders discuss how they improve operations, efficiency, and the customer experience by collecting data through the latest technology platforms
- Kevin Behan
- 2,556 Reads 10 Shares
Although franchises are national brands, customers often think locally when evaluating their closest franchise location
- Steven Toole
- 2,541 Reads 16 Shares
Franchise marketing professional with HTeaO discuss working with different departments
- Franchise Update Media
- 2,195 Reads 2 Shares
Employees who complain are an opportunity for growth, reflection, and improvement
- John DiJulius
- 2,133 Reads 3 Shares
Brands have the opportunity to stand out from the competition by offering a personalized experience and building relationships with the customer
- Tim Sharp
- 1,686 Reads 3 Shares
How you and your employees treat your customers is critical
- John Tschohl
- 1,624 Reads 3 Shares
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