Franchise Marketing - Franchising.com

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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AFMR looks at franchisee involvement with marketing and advertising through franchise advisory groups
  • Franchise Update Media
  • 1,228 Reads 5 Shares
The company prioritizes character and chemistry over competency when hiring
  • John DiJulius
  • 2,122 Reads 8 Shares
Jed Lewis wants everyone to feel at home at Five Iron Golf
  • Kerry Pipes
  • 1,550 Reads 3 Shares
Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,696 Reads 3 Shares
Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,398 Reads 4 Shares
Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,373 Reads 4 Shares
Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,327 Reads 11 Shares
Annual conference provides top insights and strategies for franchise leaders to deliver outstanding experiences for customers
  • Franchise Update Media
  • 1,451 Reads 2 Shares
AFMR asks franchises their top social media channels for consumer advertising and what has been most successful
  • Franchise Update Media
  • 1,725 Reads 4 Shares
Customer experience leaders consistently outperform competitors and the stock market
  • John DiJulius
  • 2,808 Reads 6 Shares
Advertising and quality products go only so far
  • John Tschohl
  • 1,804 Reads 6 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Joseph Riner shares marketing program support brand offers its franchisees
  • Kevin Behan
  • 1,840 Reads 15 Shares
AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
  • 1,828 Reads 10 Shares
Developing a strong company culture and employee experience can lead to greater customer satisfaction
  • Del Salinas
  • 2,417 Reads 9 Shares
Little Caesars executive shares process behind making popular Super Bowl commercial with Eugene Levy
  • Kevin Behan
  • 1,978 Reads 4 Shares
AFMR examines the use and profitability of franchise customer loyalty programs
  • Franchise Update Media
  • 1,545 Reads 4 Shares
Opportunities abound for emerging brands to establish value and messaging to reach new audiences
  • Jamie Krasnov
  • 2,315 Reads 16 Shares
Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
  • Kevin Behan
  • 2,214 Reads 32 Shares
Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
  • Franchise Update Media
  • 1,999 Reads 4 Shares
A customer experience action statement clarifies employees' daily roles
  • John DiJulius
  • 2,042 Reads 5 Shares
Charleys Philly Steaks takes a methodical approach to social media and franchise development 
  • Jack Monson and Sophia Giordano-Scott
  • 5,368 Reads 12 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
  • 3,516 Reads 24 Shares
CEO shares tips for marketing and engaging with customers to enhance brand experience
  • Teresa Johnson
  • 2,118 Reads 9 Shares
Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,521 Reads 31 Shares
Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,460 Reads 20 Shares
Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,221 Reads 7 Shares
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 4,376 Reads 91 Shares
She stresses listening, making data-backed decisions, and being surrounded by a great team
  • Kerry Pipes
  • 2,821 Reads 24 Shares
Everyone deserves high-quality customer service, so get what you deserve
  • John Tschohl
  • 2,204 Reads 4 Shares
Development programs can help train future leaders
  • John DiJulius
  • 2,790 Reads 4 Shares
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