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Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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Digital tools matter, but the strongest franchise relationships, and the best business opportunities, happen face-to-face
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This issue of Franchise Update explores how franchisors use technology to solve real problems, improve operations, and support franchisees
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As tools and data multiply, uncertainty has become part of the operating environment
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Franchise brands are drowning in dashboards and reports; the real advantage is in turning analytics into actions
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Annual report looked at how franchises are using chatbots and AI for lead scoring systems and personalized marketing campaigns
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Latest technology removes friction from ordering process and helps restaurant franchises increase sales
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AI makes franchise disclosure data easier to access, but the competitive advantage is in interpreting information correctly
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Proper utilization of AI can help smaller systems achieve greater efficiency and consistency as they scale
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A Better Business Bureau study found that 90% of consumers express dissatisfaction with the way businesses implement AI
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Smalls Sliders CMO Michael Alberici focuses on traffic, frequency, mix, and profitability at every location
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Franchisors are turning to data, technology, culture, and hiring discipline to keep service standards aligned across locations
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Too often, franchise systems respond on their own terms, creating friction at the moment interest is highest
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Franchisees agree that long-term value from investment in the business with facility upgrades outweighs costs
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Greater access to data leads to the ability to make more informed decisions in real time
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Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
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Franchisors that translate analytics into clear guidance help franchisees improve performance, profitability, and systemwide growth
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Franchisors can take a deliberate approach to AI integration while assessing its strengths, weaknesses, and fit for their operations
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By mimicking phone features, franchisees can encourage belonging and reduce turnover
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This generation of frontline workers is uniquely positioned to capitalize on AI's enormous potential
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Restaurant owners take a data-driven approach to predict future growth and credit support of other as they scale their business
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At MUFC 2026, more than 2,600 attendees focused on scaling, leadership, and the next wave of growth opportunities
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