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Have your begun processing payments with a smartphone or tablet yet? Maybe they're seriously considering implementing a mobile processing strategy like many other businesses and micro-merchants.
  • By Jon Clark
  • 6,890
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • By Nate DaPore
  • 5,325
Businesses that offer plastic membership cards, loyalty cards, and key tags to their clients and customers are giving their customers a great incentive to keep coming back and take part in their loyalty programs, promotions, and special offers.
  • Multi-Unit Franchisee
  • 3,883
Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.
  • Multi-Unit Franchisee
  • 4,647
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • By Scott Klososky
  • 2,982
At every level, technology is now a game changing tool - and a great weapon of destruction.
  • By Scott Klososky
  • 3,517
Gift cards! Often viewed as giveaways or as marketing ploys. You may want to think twice before you throw them into your offerings mix -- there are potential obstacles you may not have considered.
  • By Ronald Tramazzo
  • 5,718
A new international survey of companies identifies some unique and surprising social media trends.
  • Multi-Unit Franchisee
  • 2,610
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
  • By Kerry Pipes
  • 3,222
The rapidly expanding mobile payments market is attractive to merchants because of the low entry barrier to obtain a smartphone or tablet device.
  • By Gary Glover
  • 4,769
There has been loads of media attention directed toward Twitter, the 140-character micro-blogging service that allows people and businesses to communicate with their "followers."
  • Multi-Unit Franchisee
  • 4,586
Open a Kinderdance Franchise
The largest and fastest growing "Education through Dance, Gymnastics and Music" program for children.
No one I know would dispute the benefits technology--specifically the computer--has had on every aspect of our lives.
  • By John Tschohl
  • 2,874
Every business that accepts credit/debit card payments must comply with the Payment Card Industry Data Security Standard (PCI DSS).
  • By Paul Arceneaux
  • 3,924
I often comment that technology is just a tool. It's not magic, nor mysterious, it is just a tool.
  • By Scott Klososky
  • 3,216
Network systems attackers, as well as less-dangerous (though still nefarious) hackers, never rest in their ongoing quest to compromise franchise computer systems and capture a share of the billion-dollar bounty of stolen credit card data.
  • By David Ellis
  • 4,868
Technology is always changing as new trends or new tools continually impact the way businesses operate.
  • By Amanda Richardson
  • 7,605
If you have not yet experimented with applications like FourSquare and Gowalla on your mobile device I suggest you load them and become familiar.
  • By Scott Klososky
  • 4,683
In case you haven't heard, franchises hold a place of honor in the world of data thieves. In fact, chains are the favorite target of hackers trying to steal payment card information. The most recent figures from Visa indicate that up to 97 percent of data compromises are suffered by smaller merchants and "specifically franchisees"--particularly those in the restaurant, clothing, sporting goods, and hotel industries.
  • By David Ellis
  • 4,673
There is no denying the impact technology has had on business. It has allowed companies to market and sell their products and services to customers in every corner of the world, and to do so 24 hours a day, seven days a week.
  • By John Tschohl
  • 8,423
Being a part of YouTube is no longer something franchise businesses can control. Chances are, you're there, whether you created the content or not.
  • By Lisa Wehr
  • 3,501
Jim Sullivan keeps an eye on business trends and market shifts. His livelihood depends on it. In fact, the very mission of his organization,, is to design and deliver operations and leadership training programs for companies - including many franchises. He's worked with brands like McDonald's, Panera Bread, Regis Corp., Jiffy Lube, Applebee's, Domino's, and Dunkin' Brands.
  • Multi-Unit Franchisee
  • 3,516
Open a AAMCO Transmissions and Total Car Care Franchise
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings instant recognition & trust from the American consumer.
There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.
  • By Lisa Wehr
  • 6,160
In April 2010, McDonald's helped cement the realization that if franchises want to continue succeeding in this consumer-driven world, they must get involved in social media.
  • By Lisa Wehr
  • 2,410
Social media is an ingrained part of people's everyday lives. How many people? Well, according to Facebook, there currently are 350 million active users. And by active, Facebook is accounting for those who log on to the site every day. eMarketer anticipates the number of U.S. Twitter users in 2010 to jump to 26 million. That's 15.5 percent of all adults online--and that's huge. What do these digits have to do with growing your multi-unit franchise? Close to everything.
  • By Lisa Wehr
  • 3,070
Considering the wide-ranging abilities of today's smartphones, simple text messaging may seem passé, but it's a basic social media tool that's working wonders for Chris Kramolis' franchise operation. He's been using text messages to build business and compile a database of his customers--and he doesn't see any reason to deviate from something that's working.
  • Multi-Unit Franchisee
  • 3,831
Social media has reached a fevered pitch in most places, but as a marketing tool it has many unique functional features and almost endless possibilities.
  • Multi-Unit Franchisee
  • 4,247
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, introduces "Multi-Unit Leadership-in-a-Box," an off-the-shelf, interactive, and multimedia franchisee training resource, developed in partnership with This program is based on three years of research that details the best practices and leadership insight of over 1,000 high-performing franchisees and multi-unit leaders. Customizable for any brand, Multi-Unit Leadership-in-a-Box is a complete leadership class that's instantly ready to teach and guaranteed to boost sales at least 1% in each market.
  • 3,096
Cell phones have become big business and the competition in the market can be fierce. Not surprisingly, social media tools are finding a niche in this industry, too. One example is three young entrepreneurs in the Northeast who have found a way to use Facebook and other social media tools to give them a competitive edge.
  • Multi-Unit Franchisee
  • 5,384
By now you're most likely familiar with pop culture buzzwords like tweets, friending, and texting. But if you haven't had much firsthand involvement in these activities, chances are you will very soon. These ubiquitous and participatory endeavors are all part of a "social networking" trend that's spreading like wildfire online and, some say, is poised to create a new frontier in 21st century marketing.
  • By Kerry Pipes
  • 2,706
Tasti D-Lite's coming to Arizona...and Facebook is helping spread the news. Jonathan Kaufman is the area developer and multi-unit franchisee for the state, where he's scheduled to open more than 40 Tasti D-Lite units. But it's his first store opening that has kept him busy this fall and Facebook has been one of his strategic marketing tools.
  • Multi-Unit Franchisee
  • 2,812
Golden Corral

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Issue IV, 2017

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