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Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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Dogtopia
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Advances in technology can enhance the customer experience while also improving back-end operations
  • Kevin Behan
  • 3,744 Reads 2 Shares
Franchise brands are increasingly using digital platforms to reach customers and franchise prospects
  • Brenda Febbo
  • 3,764 Reads 22 Shares
When communicating with prospects, the power is in pairing automation with personalization
  • Dennis Leskowski
  • 2,501 Reads 4 Shares
Franchise executives shared what they are seeing in frandev and how technology is helping reach candidates
  • Kevin Behan
  • 2,974 Reads 12 Shares
How AI-driven ad platforms are reshaping national and local performance at scale
  • Steve Buors
  • 2,916 Reads 11 Shares
New annual report shows an increase in how franchise development teams are using artificial intelligence
  • Franchise Update Media
  • 3,459 Reads 12 Shares
Franchise showcases food, people, and culture through digital marketing and social media
  • Kevin Behan
  • 3,360 Reads 16 Shares
It's time to leave the AI parlor tricks behind and share your unified message to potential franchisees
  • Jack Monson
  • 3,255 Reads 17 Shares
At FLDC 2025, leaders shared how AI and generative optimization are transforming franchise lead generation
  • Kerry Pipes
  • 8,035 Reads 5 Shares
Franchisors who combine earned, owned, and AI-ready PR outperform those who rely on marketing alone
  • Heather Ripley
  • 2,634 Reads 2 Shares
The technology and coding centers will be in the Illinois communities of O'Fallon and Edwardsville
  • M. Scott Morris
  • 3,005 Reads 5 Shares
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AI platforms can assist marketing teams by streamlining production and increasing overall efficiency
  • Jodi Boyce
  • 4,628 Reads 4 Shares
The Q4 edition of Franchise Update shines a spotlight on franchise development
  • Kerry Pipes
  • 2,906 Reads 1 Shares
Franchise tech isn't about building for a brand or a store; it's about building for both
  • Dennis Leskowski
  • 4,138 Reads 1 Shares
PJ's Coffee boosts franchisee lead quality with data-driven ads, CRM tracking, and continuous strategy refinement
  • Franchise Update Media
  • 3,190 Reads 3 Shares
At Wetzel's Pretzels, tech powers smarter targeting, tracking & virtual touchpoints to boost franchisee lead quality
  • Franchise Update Media
  • 3,161 Reads 1 Shares
Tech + strategy fuel Big Biscuit's franchise growth: smarter targeting, qualified leads, & strong brand connections
  • Franchise Update Media
  • 3,152 Reads 1 Shares
Launch Entertainment boosts franchisee lead quality with tech-driven targeting, AI tools & a seamless CRM process
  • Franchise Update Media
  • 2,840 Reads 1 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
  • Jack Monson
  • 3,717 Reads 1 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
  • Franchise Update Media
  • 3,560 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
  • Franchise Update Media
  • 3,877 Reads 46 Shares
Dogtopia
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Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
  • Franchise Update Media
  • 3,769 Reads 10 Shares
AI succeeds when focused on critical challenges, fits into existing operations, and measured by real outcomes
  • Gary Liskovich
  • 4,538 Reads 36 Shares
The 2025 Annual Franchise Marketing Report (AFMR) reveals brands are doubling down on innovation
  • Helen Bond
  • 8,345 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
  • Steve Buors
  • 4,263 Reads 7 Shares
The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
  • Kevin Behan
  • 3,404 Reads 2 Shares
Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
  • Kerry Pipes
  • 3,662 Reads 4 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
  • Kerry Pipes
  • 4,338 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
  • Kerry Pipes
  • 4,490 Reads 2 Shares
Franchises must have the latest technology and AI platforms to set franchisees up for success
  • Jeff Salter
  • 3,549 Reads 8 Shares
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