Yoshinoya Franchise Overview
Yoshinoya's fresh, wholesome Japanese-style cuisine is the essence of their menu. Dating back to the first Yoshinoya restaurant in 1899 in Tokyo, Japan, they introduced their signature Beef Bowl® and rapidly expanded as a global leader in the quick service restaurant.
In 1899, on the outskirts of Edo Castle in the Nihonbashi Fish Market of Chuoku, Tokyo, Eikichi Matsuda opened the doors of the first Yoshinoya restaurant. Named for his birthplace of Yoshino-Cho, Osaka, Mr. Matsuda's restaurant featured delicious, affordable and fast meals. It was an entirely new concept in Japanese culture, and both the hard-working fisherman and market visitors embraced it. Yoshinoya was an instant hit.
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