Yoshinoya Franchise Overview

About Yoshinoya

Yoshinoya's fresh, wholesome Japanese-style cuisine is the essence of their menu. Dating back to the first Yoshinoya restaurant in 1899 in Tokyo, Japan, they introduced their signature Beef Bowl® and rapidly expanded as a global leader in the quick service restaurant. In 1979, they brought this unique fresh and healthy tradition to the United States, opening their first Yoshinoya restaurant in Los Angeles. Now they've expanded across California and to New York, Las Vegas and Arizona and continue to expand throughout the United States. The menu is based on fresh ingredients featured in a variety of rice bowls including their signature Beef Bowl®, Chicken Bowl, Combo Bowl and other varieties of Japanese flavorful cuisine.

Franchise History

In 1899, on the outskirts of Edo Castle in the Nihonbashi Fish Market of Chuoku, Tokyo, Eikichi Matsuda opened the doors of the first Yoshinoya restaurant. Named for his birthplace of Yoshino-Cho, Osaka, Mr. Matsuda's restaurant featured delicious, affordable and fast meals. It was an entirely new concept in Japanese culture, and both the hard-working fisherman and market visitors embraced it. Yoshinoya was an instant hit. So well loved was Yoshinoya that not even the Great Kanto Earthquake of 1923 could topple its success. The restaurant simply moved to Tsukiji with the rest of the Fish Market and throngs of hungry patrons continued to enjoy Yoshinoya's original gydon, or Beef Bowl®. With decades of continuous growth and a loyal following, Mr. Matsuda passed the company presidency on to his son, Mizuho, in 1958. Combining his lifelong education at his father's side with a capital of one million yen, Mizuho upheld Yoshinoya's commitment to inexpensive, high-quality food and further expanded the restaurant throughout Japan and across the globe.

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