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Founded: 1989
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About Ziba Beauty

Inspired by Easter beauty practices, Ziba Beauty specializes in The Art of Threading®, shaping over a million brows each year, as well as body artistry with The Art of Mehndi®. They are the first to bring the ancient tradition of brow and body artistry to the West, beginning with Ziba Beauty and continuing the tradition with Sumita Beauty. They are a sought after destination for the Art of Waxing, using a proprietary, warm beeswax formula coupled with the expertise of their highly trained estheticians. Their collection of products include simple skincare, defined cosmetics and precise body art, each formula designed to accentuate and maintain the beauty of their services.

Their CEO, Sumita Batra is an internationally renowned stylist and published author. She has styled top celebrities such as Madonna, Gwen Stefani, Hilary Duff, Christina Aguilera, Jennifer Aniston, Teri Hatcher, Liv Tyler and Naomi Campbell for music videos, awards and magazine covers like Rolling Stone, Vanity Fair and US Magazine.

Company History

The Ziba Beauty story began in 1987 when Sabarwal and her daughters, Suman Patel and Sumita Batra, brought the street art of eyebrow threading from India to a 400-square-foot space in Southern California. Customers in the West had grown accustomed to the pain of waxing and tweezing unwanted hair. Threading was virtually painless, and its introduction redefined the West's "beauty is pain" model.

Soon, the good news of Ziba Beauty began to spread, bringing 10,000 customers --including some celebrities -- to the store each month. The demand was so great, Ziba storefronts began popping up in malls and other locations and offered even more services, including waxing, henna and bridal services. Ziba currently operates 16 stores in California and 1 store in store inside of Fred Segal, Santa Monica.

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