About Ziba Beauty
Inspired by Easter beauty practices, Ziba Beauty specializes in The Art of ThreadingÂ®, shaping over a million brows each year, as well as body artistry with The Art of MehndiÂ®. They are the first to bring the ancient tradition of brow and body artistry to the West, beginning with Ziba Beauty and continuing the tradition with Sumita Beauty. They are a sought after destination for the Art of Waxing, using a proprietary, warm beeswax formula coupled with the expertise of their highly trained estheticians. Their collection of products include simple skincare, defined cosmetics and precise body art, each formula designed to accentuate and maintain the beauty of their services.
The Ziba Beauty story began in 1987 when Sabarwal and her daughters, Suman Patel and Sumita Batra, brought the street art of eyebrow threading from India to a 400-square-foot space in Southern California. Customers in the West had grown accustomed to the pain of waxing and tweezing unwanted hair. Threading was virtually painless, and its introduction redefined the West's "beauty is pain" model.
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