Club Pilates Franchisee Signs 70-Unit Development Deal

Entrepreneur Saber Ammori signed a 70-unit development agreement with Club Pilates. Currently, Ammori owns and operates 14 Club Pilates units in the New York City area.

As part of the deal, Ammori and Cohere Capital have formed Renew Fitness to operate and develop the existing and future locations. The franchisee group's total number of potential studios will jump to 84, making Renew Fitness one of Club Pilates' largest multi-unit franchisees.

"The goal has always been to keep growing with Club Pilates. My team and I are extremely passionate about this empowering, inclusive brand," Ammori said. "There is still so much whitespace for Pilates in the U.S., and the formation of Renew Fitness will help us unlock that next phase of growth."

As part of the deal, Renew Fitness will acquire and develop studios in and around Michigan, Maryland, and New York.

"Even after 20-plus years, Club Pilates continues to push the boundaries of boutique fitness franchising," said Mike Nuzzo, CEO of Xponential Fitness. "This deal with Renew Fitness is a testament to the brand's strength, economics, and staying power. We are thrilled to see large multi-unit owners and area developers reinvesting in the brand and making our incredible offerings accessible to more communities around the world."

On top of being a Club Pilates developer, Ammori is the managing member, co-CEO, and co-founder of Wireless Vision, which owns and operates more than 450 T-Mobile locations nationwide. Outside of Wireless Vision and Renew Fitness, Ammori is an active operator and investor across multiple sectors, including car washes, consumer services, real estate, and other operating businesses throughout the U.S.