Franchisee To Expand Arthur Murray Florida Footprint
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Franchisee To Expand Arthur Murray Florida Footprint

Franchisee To Expand Arthur Murray Florida Footprint

Franchisee Alex Camargo has signed a multi-unit development agreement to open four new Arthur Murray Dance Studio locations across Palm Beach County and Florida's Treasure Coast. Camargo currently owns and operates an Arthur Murray studio in Melbourne.

"Running my studio has been one of the most rewarding things I've ever done," Camargo said. "I've watched students walk in nervous, without dance experience, and a few months later, they're laughing on the dance floor with lifelong friends they've made. I've seen couples get ready for their wedding dance and people find a confidence they didn't know they had. I really want more communities across Florida to have that experience. Palm Beach and the Treasure Coast are full of people who would love to learn to dance, and I knew that if I didn't take this opportunity, someone else would. I can't wait to bring the same passion and care we've built at our studio to every new studio we open."

The deal gives Camargo development rights across Jupiter, Palm Beach, Palm Beach Gardens, West Palm Beach, Wellington, Royal Palm Beach, Port St. Lucie, and Stuart. The first studio is slated to open in the Jupiter or Palm Beach Gardens market with additional studios to follow across the rest of the territory.

"When an existing franchisee decides to reinvest their own money and time into Arthur Murray, that says a lot about where this brand is headed," said Gary Edwards, chief executive officer of Arthur Murray Dance Studios. "Alex knows this business from the inside and has done an outstanding job building joy and community at her current studio. We're proud to have Alex as part of the Arthur Murray family and are excited for her as she expands her presence across the state."

Published: September 29th, 2026

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