[San Jose, CA] - The most powerful players in franchising will meet in March for the nation's only conference dedicated to the industry's fastest-growing and most targeted audience - multi-unit franchise developers.
The Multi-Unit Franchising National Development Conference & Expo 2006, sponsored by Area Developer Magazine and produced by Franchise Update, is scheduled for March 29-31, 2006 in Las Vegas. This year's focus is "Creating a Growth Culture." The conference program is designed exclusively for existing and potential multi-unit/multi-brand franchisees in the food, retail, and service sectors - along with franchisors, developers, chain store operators and private investment groups looking to expand multiple-unit franchise operations. Panels and presenters include more than 30 multi-unit, multi-brand franchisees representing more than 100 brands.
Last year, the conference attracted 300 attendees. Participation continues to grow as word spreads about the conference's value and as the trend toward multi-unit franchising continues to intensify. Therese Thilgen, President and Founder of Franchise Update, said she expects over 400 participants at the 2006 conference.
Unparalleled Exposure Opportunity: Rising in the Ranks
This annual conference offers the opportunity for the increasingly important franchising segment of multi-unit franchisees to meet face-to-face with one another, with franchise company executives, and with vendors in an informal business environment.
"This conference is a valuable networking opportunity for multi-unit and multi-concept franchisees," said Gary Grace, Supercuts and Costcutters multi-unit franchisee and chair of the 2006 conference. "I make invaluable contacts every year and I would recommend this conference to anyone interested in expanding their business portfolios."
As the only program designed specifically for multi-unit franchisees, the conference has gotten bigger and better each year since its debut in 2001. The focus for the 2006 conference is leadership and creating a growth culture within an organization. Attendees will have the opportunity to connect with the decision-makers and investors from businesses of all sizes and types, from the smallest and newest to the largest and most well-established franchise companies.
"Competition in the marketplace is increasingly fierce, with new brands and reenergized brands entering the market continually," said Thilgen. "Everyone needs to be educated on the current issues and trends to keep growing their brand cost-effectively. It is a great opportunity for anyone interested in expanding their business repertoire to gain insight on the industry from experienced multi-unit franchisees."
Supporting a Growing Trend: Franchising's 'Hot' New Segment
Today, two trends are converging to create hot growth opportunities that are changing the face of franchising. First, an expanding number of franchise concepts are specifically targeting developers for multi-unit deals. Multi-unit franchisees are also continuing to add units within their current system and take on new brands. As existing and emerging franchisees seek multi-unit opportunities, franchisors are realizing the value of making larger deals with these experienced, successful business executives.
Currently, an estimated 1,500 franchise companies operate in the United States, conducting business through more than 316,000 units. An increasing number of franchisors in a variety of different industries are selling development rights only in multi-unit packages.
"Multi-unit/multi-concept franchising is one of the fastest-growing segments in the industry because it offers successful operators the ability to grow in new areas with additional brands," Thilgen notes. "Franchisees can plan their investments against shifting consumer tastes and trends with a better risk-reward relationship."
Conference participants will explore industry-wide data, statistics, trends, and analysis. The information presented will include which segments are growing, which are not; which niche markets have sprung up in the past year, and which are fading. For serious investors, hard numbers are the key factor in making an educated investment. With multi-unit and multi-brand franchising evolving at breakneck speed in all industry segments, staying atop the trends is a key to success that will be explored at the conference.
The Agenda: Insight from Industry 'Power Players'
Given the current status of multi-unit franchising, program content at the conference will focus on expansion and diversification of multiple-unit franchise operations. Special break-out sessions will focus on family-run franchisee chains, recruiting top talent, growing multiple brands, and developing real estate. In addition, Franchise Update will provide benchmarks for success in multiple unit franchise system management.
Other sessions will cover high-level, strategic and everyday issues that impact multi-unit and multi-brand franchising, from the franchisee's perspective. An exhibit hall will feature the latest updates on franchise opportunities and support for franchisors, suppliers and peers. Sessions include:
The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.
A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.