Boutique Fitness Franchisor Xponential Acquires 9th Brand

Xponential Fitness has acquired boutique boxing concept Rumble to bring its portfolio of fitness brands to nine. Rumble now joins Xponential’s other brands Pure Barre, Club Pilates, CycleBar, YogaSix, StretchLab, Row House, AKT, and STRIDE.

Xponential Fitness said in a statement that it expects to quickly begin franchising the Rumble concept, leveraging its seasoned team with decades of fitness and franchising expertise.

“With its premium, world-class boxing experience, cutting-edge virtual workout platform, and celebrity reach, Rumble is a fantastic fit for our robust lineup of industry leaders across boutique fitness,” said Anthony Geisler, CEO of Xponential Fitness. “By adding Rumble to the Xponential portfolio, we’re opening up another core modality for our members to help them reach their health and fitness goals within our family of brands, as well as creating opportunity for entrepreneurs to bring this engaging workout to their market.”